Assistant Director of Marketing and Communications (Hybrid)

Assistant Director of Marketing and Communications

The Assistant Director of Marketing and Communications (MAC) will have primary responsibility for developing the marketing strategies at the University of Michigan-Flint. They will be asked to oversee the establishment, integration, and management of marketing campaigns, both digital and traditional, while enhancing the reputation, promotion, and visibility of the university and its academic programs to further the primary goal of attracting students to the university and driving prospects through the admissions funnel. This role will provide strategic and active management of all marketing functions and will help create engaging marketing content for use across a variety of platforms to increase engagement with our target audiences, including prospective students and their parents / guardians. They will focus on optimizing the impact of UM-Flint's digital marketing campaigns, provide art direction for graphics used in content packages and strategize the most effective use of the university's content on multiple digital outlets. The Assistant Director will need to define project scopes and coordinate project timelines with internal and external partners. The Assistant Director reports to the Director of MAC.

Responsibilities :

• Develop, present and implement a comprehensive annual digital marketing strategy that enhances the reputation of, increases the visibility of, and drives traffic to the university website.
• Monitor implemented marketing strategies and assess for effectiveness, including applicant response and track results.
• Track the performance of digital campaigns and social reach using available online analytic tools.
• Prepare and submit quarterly reports on trends and traffic and benchmark the report against leading institutions.
• Manage the timeline and budgets to develop marketing materials.
• Conduct market analysis and create strategic marketing plans.
• Negotiate contracts and payments for ad placement on social media and other platforms.
• Identify campaign trends, recommend solutions and communicate results.
• Demonstrate familiarity with web and digital marketing strategies, experience in digital content management systems (specifically, WordPress), project management skills and associated software, Google Adwords, Google Analytics and reporting.
• Create new TV video commercials for brand marketing purposes.
• Manage the university's marketing budget across all agency partners.
• Develop and maintain an annual media plan.
• Implement and maintain the university's marketing design guidelines.
• Manage contract negotiations with outside vendors and / or agency partners.
• Manage RFP process for agency partner and / or supplier contracts.
• Offer creative expertise and manage marketing campaigns for the university's schools / colleges.
• Manage all procurement purchase order requests related to departmental marketing efforts.
• Manage the lead-generation process across agency partners.
• Manage and coordinate SEO and SEM efforts with agency partner(s), MAC and schools / colleges.
• Manage and create marketing materials for various projects as needed.