CRM & Lifecycle Marketing Lead "Principal Software Engineer" (Fullerton, Onsite)

Why Work for DreamHost?

We help people own their digital presence. It\'s not just wishful thinking. It\'s our noble cause — an idea that drives everything we do. When you put your dreams online—your words, your photos, your creations—you shouldn\'t have to worry about your service provider mining that data for marketing purposes. Those are your dreams — not ours! DreamHost\'s open platform gives you the power to share your data and the freedom to control how it\'s used.

Working for DreamHost you can be a steward of your own career. We invest in our people, we promote from within the organization when possible and we offer extensive training to aid in your success. In this role, we offer competitive salary, health, vision, and dental insurance, as well as a company-issued laptop, 401k, opportunities for growth, and much much more! We are proud to be a US employer with a fantastic culture and the ability to offer so much to our employees.

Benefits Offered

Full health / vision / dental for the entire family at zero cost to team member

3% Safe Harbor contributed to 401(k) plus up to 1% employer match

Opportunities for profit sharing and bonuses

Generous time-off (starting at 12 vacation days)

11 Paid holidays (Technical Support and Technical Operations use a floating holiday policy)

Paid sick leave (80 hours accrued)

Tuition reimbursement (50 / 50 up to a specific amount)

Pet Insurance

Thrive Pass wellness allowance of $30 per month

Udemy online learning courses

Worktango team member recognition

Disability Insurance

Generous maternity / paternity leave

Discounted personal travel through corporate booking program Egencia

Laid-back atmosphere

Fun monthly company events

Free web hosting

Overview

We are seeking an experienced CRM & Lifecycle Marketing Lead to drive data-informed strategies that engage, retain, and grow our customer base. As a senior individual contributor, you will own the end-to-end development and execution of lifecycle marketing initiatives across multiple channels. You will be responsible for customer targeting, segmentation, campaign management, and journey mapping to support the expansion of our product portfolio across all markets.

This role is ideal for someone who thrives on ownership, combines strategic thinking with hands-on execution, and leverages data to build impactful customer experiences.

Responsibilities

Lead the strategy, design, and execution of customer lifecycle marketing programs across channels including email, push, SaaS platform messaging, etc.

Map and optimize customer journeys across the full lifecycle, identifying friction points and opportunities to increase acquisition, engagement, conversion, and retention.

Develop and manage customer segmentation frameworks to ensure campaigns are personalized and relevant to diverse customer groups.

Use data-driven insights to design, test, and optimize multi-channel campaigns, ensuring measurable business impact.

Partner with creative, content, product, and data teams to deliver engaging, consistent, and brand-aligned customer experiences.

Establish metrics and reporting frameworks for lifecycle programs, regularly analyzing performance and translating insights into actionable improvements.

Serve as a subject matter expert on communication and CRM best practices, tools, and technologies, helping the organization adopt a customer-first mindset.

Qualifications

Bachelor\'s degree or equivalent practical experience.

5+ years of demonstrated success in CRM, lifecycle marketing, or customer journey management, ideally supporting digital products.

Proven expertise in customer segmentation, journey mapping, and campaign management across multiple outbound channels (email, push, in-app).

Hands-on experience with leading CRM or multi-channel marketing platforms (e.g., Klaviyo, Iterable, Salesforce, HubSpot, etc.).

Strong analytical skills with the ability to turn complex data into clear insights and actionable strategies.

Excellent collaboration skills with the ability to work cross-functionally and influence without direct authority.

Exceptional attention to detail, project management skills, and the ability to thrive in a fast-paced environment.

Strong written and verbal communication skills, with the ability to clearly present insights and recommendations to stakeholders.

Nice to Have

Experience supporting global markets and multi-product portfolios.

Familiarity with experimentation frameworks (A / B testing, multivariate testing).

Background in SaaS, e-commerce, or subscription-based businesses.

Salary range : $120K-$135K / year

DreamHost provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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