SFDC Marketing Cloud Integration Lead

Overview : We’re

looking for a Salesforce CRM expert to lead the char

ge on

data and journey orchestration

s part of a strategic cross-functional initiative to unify the customer experience. The Connected Funnel project aims to bring together CRM data with web, media, and CDP signals to create smarter, more connected customer journeys across the entire funnel.

Key Responsibilities :

Represent the CRM team in a cross-functional working group alongside partners in IT, media, web, and CDP operations

Lead efforts to orchestrate CRM data for integration into a unified, full-funnel view of the customer

Define and implement scalable data structures and audience strategies within Salesforce Marketing Cloud to support personalization and optimization

Design and manage end-to-end

journey orchestration

leveraging

CRM and CDP signals to deliver

timely

, relevant cross-channel messaging

Monitor Salesforce Marketing Cloud platform performance and ensure journeys, automations, and campaigns are running efficiently and as intended

Establish and execute A / B testing strategies to

optimize

CRM campaign performance and customer experience

Ensure CRM data is properly mapped, activated, and governed within broader CDP and site frameworks

Partner with data engineering and CDP teams to align identity resolution, tagging, and data flow strategies

and integrations

Collaborate with analytics

, website,

and media teams to align CRM’s role in funnel measurement and performance reporting

Support experimentation and QA of connected journeys, with an eye toward automation, scalability, and privacy compliance

Our Benefits - Designed with You in Mind

Comprehensive Health & Well-being Coverage

From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage - ensuring you and your family stay healthy and protected.

Generous Paid Time Off

We believe in work-life balance. That’s why we offer : 17+ paid holidays, including shut-down from December 24 th

through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.

Competitive Retirement Savings Plans

We help you plan for the future with :

An employer match on contributions to your 401k, Roth, and Catch-Up plans

An employer contribution, even if you don’t contribute

Income Protection & Insurance Options

Benefit from included and optional disability, life, and other insurance programs - because your peace of mind matters.

Company Vehicle Lease Program

Eligible employees and their immediate families can enjoy company vehicle lease options with included insurance, maintenance, and unlimited mileage. Plus, take advantage of exclusive discounts on Stellantis products.

Family Building Benefit

We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.

Support for Your Growth and Giving Back

We believe in investing in your future and your passions :

Tuition reimbursement

Student loan refinancing programs

18 paid volunteer hours each year to make a difference in your community

And so much more!

When you join us, you’re not just building a career - you’re joining a company that supports you, inside and outside of work.