Marketing Data Analyst / CRM Specialist

McGough is a respected partner that brings six generations of experience to high profile, unique and complex construction projects. We take great pride in our people and their extraordinary expertise in planning, development, construction and facility management. McGough employee tenure reflects the commitment and pride we share in our work. Ask anyone who knows us - the caliber of our people sets us apart.

MARKETING ANALYST

We are seeking a Marketing Analyst / CRM Manager to support our Business Development and Marketing team. This role will focus on turning Salesforce and related business data into actionable insights, empowering our teams with analysis and reporting that drive growth, customer engagement, and strategic decision-making. The analyst will work closely with business stakeholders and collaborate with the data engineering team to ensure the right data sources, pipelines, and structures are in place to provide insights to the business.

The ideal candidate will be a strong communicator with a knack for storytelling through data. They are comfortable bridging business needs and analytics, translating raw numbers into clear, usable insights, and building trusted partnerships across functions.

Qualifications : Required :

• Bachelor's degree in Business, Marketing, Analytics, or related field OR 4 or more years of equivalent experience.
• 2-4 years of experience in business analysis, reporting, or BI roles (preferably in sales / marketing contexts).
• Proficiency with Salesforce reporting and Tableau.
• Strong business acumen and ability to translate complex data into actionable insights.
• Excellent communication skills with comfort presenting to both technical and non-technical audiences.
• Collaborative approach to working across business and technical teams.

Preferred :

Skills :

Office and Travel :

This is a low-travel position based that can be based out of any one of McGough's offices. Occasional in-town travel and overnight travel may be required.

Responsibilities and Tasks :

Physical Requirements :

The physical requirements listed here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Position involves sitting for extended periods of time at employee's work station and during meetings as well as while traveling, either by plane or car. Employee needs to be able to lift up to 20 pounds as frequently as needed to move objects; dexterity to write and manipulate computer keyboard and mouse; ability to hear and speak clearly; and ability to distinguish between colors on graphs and charts.

Occasionally, employee will be required to visit construction jobsites which may expose the employee to dirt, dust, uneven surfaces, outdoor weather conditions and extreme temperatures.

In alignment with our commitment to pay transparency, the base salary range for this position is $68,900-$87,500, excluding fringe benefits or potential bonuses. If you join McGough, your final base salary will be determined by several factors, including geography, location, skills, education, and experience. Furthermore, we place significant value on pay equity among our current team members as part of any final job offer.

Please note that the range provided above reflects the hiring range for this role. Hiring near the top end of this range would be atypical, as we aim to allow room for future salary growth. Additionally, McGough offers a comprehensive compensation and benefits package. This includes insurance coverage for medical, dental, vision, life, and disability. We also provide generous retirement plans, voluntary benefit plans, parental leave, substantial paid time off, and holiday pay.

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