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Ditmas Park Nursing & Rehab
Community Healthcare Marketing RepresentativeDitmas Park Nursing & Rehab • Brooklyn, NY
Community Healthcare Marketing Representative

Community Healthcare Marketing Representative

Ditmas Park Nursing & Rehab • Brooklyn, NY
30+ days ago
Job type
  • Full-time
Job description

Ditmas Park Nursing & Rehab -

Community Healthcare Marketing Representative

Overview: The Community Healthcare Marketing Representative plays a pivotal role in connecting with sources for census and promoting the company's services to clients and their families. This position demands a dynamic individual with high energy, creativity, and a goal-oriented mindset. The successful candidate will excel in identifying, engaging, and nurturing relationships with both internal and external stakeholders.

Essential Duties and Responsibilities:

  • Bring viable patient referrals to the agency.
  • Develop new referral sources within the community.
  • Strengthen relationships with new and existing referral sources through daily visits to various organizations, physician offices, hospitals, assisted living facilities, and adult daycares to provide education and information.
  • Pre-plan weekly marketing activities and ensure follow-through.
  • Coordinate events and act as a community liaison by participating in health fairs, awareness days, and similar events.

Qualifications:

  • Minimum of two years of marketing and sales experience.
  • At least one year of experience in community healthcare, home care marketing, or a related field is highly preferred.
  • Ability to effectively serve low-income, disadvantaged, and hard-to-reach populations.
  • Highly motivated with a demonstrated ability to drive census and meet sales expectations.
  • Proficiency in standard office software (Word, Excel, PowerPoint, Zoom) and CRM systems.
  • Excellent customer relations, communication, and interpersonal skills.

Responsibilities:

  • Successfully connect with sources for census and promote the company's services.
  • Implement marketing strategies to achieve or exceed growth targets outlined in the marketing plan.
  • Develop and execute marketing campaigns utilizing various channels including cold calls, mass mail, online marketing, print media, and community events.
  • Participate in and coordinate community events such as tabling events, health fairs, and community forums.
  • Manage existing referrals and cultivate new relationships with healthcare facilities, senior centers, service coordination companies, and physicians.
  • Conduct community presentations and outreach activities to engage seniors and disabled individuals.
  • Maintain thorough documentation of program activities and assist in tracking data related to community referrals.
  • Collaborate closely with admissions coordinators and collect data to enhance business development efforts.
  • Participate in regular meetings, training sessions, and coaching sessions to provide feedback and obtain guidance.
  • Identify appropriate consumers for dialysis services through internal and external resources.
  • Assist clients and families in identifying unmet needs and service gaps.

Benefits:

  • Competitive salary
  • Comprehensive benefits package including 401(k), dental insurance, health insurance, paid time off, and vision insurance
  • Paid sick holidays and vacations
  • Commission pay opportunities

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Community Healthcare Marketing Representative • Brooklyn, NY

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