Sr. Ecommerce Merchandiser

Sr. Ecommerce Merchandiser

Posted : September 20th, 2021

Description

The Sr. eCommerce Merchandiser is responsible for implementing the merchandising strategy by applying analytics and product storytelling.

The ideal candidate must be very analytical and understand digital product representation, consumer shopping habits and onsite tactics that drive sales and conversion.

This role will be the subject matter expert on the retail eCommerce shopping experience. They will manage the on site product life cycle to include calendar planning, product flow onto the site, concepting and orchestrating eCommerce photoshoots to executing end of life markdowns.

Essential Functions of this Role :

The essential duties and responsibilities of this position include, but are not limited to :

• Manage and review merchandise presentation on site to ensure categorization, imagery, badging, product knowledge and pricing are accurate and meet brand guidelines.
• Consistent, daily maintenance of the online store, executing the predefined merchandising strategies.
• Maintain product data and make recommendations to improve filter experience and update Navigation.
• Drive A / B testing on PLPs and PDPs to inform UX discussions, site enhancements.
• Partner with Customer Service on understanding product reviews and provide product feedback to the Merch and Product teams.
• Partner with demand planning and product merchandising teams on seasonal assortment strategies.
• Manage and review the digital campaign calendar to ensure the merchandising story is consistent on site including copy, imagery and pricing to ensure accuracy and adherence to brand guidelines.
• Collaborate with the photo studio, marketing and buying teams on campaign initiatives, product features and content planning.
• Attend eCommerce photo shoots to ensure the right digital assets are captured.
• Create, manage and execute compelling product and seasonal stories.
• Maintain assortment plans to track all product related activities.
• Manage new product flow process, tracking and organizing all product assets to guarantee products go live on time. Constantly seek ways to optimize and improve processes.
• Participate in the OTB process on a weekly / monthly / annual basis, to ensure we are tracking to all corresponding KPIs.
• Track inventory, communicating delays and shortages to mitigate business impact.
• Prepare and analyze reports on product performance and make recommendations on reorders.
• Prepare daily, weekly, monthly and annual merchandising reports and business decks.
• Send business recaps daily, weekly, monthly, etc., that include product selling KPIs as well as Site specific KPIs.
• Partner with the DMM and Retention Manager to offer products and collections to focus campaigns on.
• Liaise with the photo studio to ensure approval, processing and publishing of all product images.
• Collaborate with Sales Ops to roll out seasonal markdowns and off MAP price reductions.
• Visit competitor sites and attend product manager meetings to stay current with initiatives, trends, and opportunities.

Work Environment :

This job operates within the corporate office in Irvine. This role routinely uses general office equipment.

Physical Demands :

• Sitting for long periods of time.
• Significant manual dexterity for keying in data for long periods of time.
• Constantly operates a computer and other office productivity machinery.

Expected Hours of Work :

• Must be available to work occasional off-hours.
• Must be available during standard business hours.

Travel :

This position generally has no travel.

Required Education, Experience and Skills :

• Bachelors degree in Business, eCommerce, Accounting or a related field of study.
• 2-3 years online experience in merchandising and buying; apparel experience required.
• 5-7 years experience in a Merchandising, Buying, Planning and Allocation position.
• Data-driven and analytical.
• Proficient in Microsoft Excel & Powerpoint.
• Experience with Google Analytics required.
• Experience with Salesforce Commerce Cloud (Demandware) a huge plus.
• A quick study on systems. Experience working across tools, ERP, site platform, Excel, GA, etc.
• A strong understanding of the consumer / retail environment and competitive marketplace.
• Should be a motivated self-starter, process-oriented with high attention to detail.
• Ability to work in fast-paced environment and flexibility to accommodate demanding projects schedules.
• Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
• Ability to communicate effectively, both orally and in writing.
• International experience a plus.
30+ days ago