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Growth Marketing Leader - E-Commerce & Digital Strategy #0209
Growth Marketing Leader - E-Commerce & Digital Strategy #0209Keller Executive Search • Denver, CO, US
Growth Marketing Leader - E-Commerce & Digital Strategy #0209

Growth Marketing Leader - E-Commerce & Digital Strategy #0209

Keller Executive Search • Denver, CO, US
1 day ago
Job type
  • Full-time
Job description

Growth Marketing Leader

We are partnering with an internationally recognized technology leader to identify a dynamic and goal-driven Growth Marketing Leader who will take complete ownership of marketing initiatives across the Americas. This strategic position has been created to significantly expand their footprint in the U.S. market.

The successful candidate will play a pivotal role in generating tangible growth through lead generation and e-commerce revenue while advancing the organization's overarching commercial objectives. This opportunity calls for a strategic mindset combined with hands-on execution capabilities, driving comprehensive marketing initiatives that strengthen pipeline development, boost revenue generation, and improve market positioning throughout the region.

In this capacity, you will take charge of e-commerce innovation, growth-focused marketing strategies, and digital excellence. Working within a global team structure, you'll enjoy prominent collaboration opportunities with executive leadership, sales teams, and product managers, making direct contributions to the regional business agenda.

Core Accountabilities

Digital Performance & E-Commerce

  • Manage digital merchandising initiatives, product rollouts, and promotional campaigns at the regional level
  • Propel e-commerce revenue expansion utilizing SEO / SEM, Google Ads, programmatic campaigns, and CRO methodologies
  • Enhance conversion pathways, execute A / B experiments, and amplify ROI alongside customer lifetime value

Lead Generation & Growth Marketing

  • Deploy lead acquisition programs leveraging content strategy, webinars, landing page optimization, and virtual events
  • Orchestrate omnichannel campaigns spanning email, paid social media, display advertising, affiliate partnerships, and retargeting strategies
  • Create automated nurturing sequences and account-based marketing (ABM) campaigns
  • Apply intent signals and predictive analytics to score leads and refine sales transition processes

    • Performance Tracking & Analytics

  • Oversee digital measurement systems including GA4 deployment
  • Monitor channel KPIs, attribution frameworks, and cohort segmentation for customer acquisition intelligence
  • Build executive reporting dashboards and analytics frameworks for digital performance transparency

    • Communications & Regional Marketing

  • Manage ambassador programs, influencer partnerships, and regional outreach initiatives
  • Direct content adaptation and localization efforts for digital channels
  • Organize and execute regional trade exhibitions, customer engagements, webinars, and partnership sponsorships

    • Strategic Partnership

  • Collaborate with product teams, IT departments, and global marketing functions on campaign adaptation
  • Execute market intelligence and competitive landscape assessment using digital resources
  • Align marketing programs with sales objectives to support pipeline development targets
  • Provide input on market positioning, pricing approach, and go-to-market preparedness
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    Ecommerce Marketing • Denver, CO, US