Social Media Marketing Lead

A company is looking for a Social Media Lead to enhance its organic social and influencer marketing efforts.

Key Responsibilities

Own and drive the organic social strategy across platforms like Instagram and TikTok

Develop TikTok as a primary channel, creating viral content and building a following

Lead and scale the influencer marketing program by managing key partnerships

Required Qualifications

4+ years of experience in growing a brand's organic social presence, particularly on TikTok

Experience in influencer marketing with a focus on relationship management

Data-driven mindset with the ability to apply insights effectively

Strong creative skills and capability to produce engaging content

Passion for dogs and enthusiasm for building a brand in the pet industry