Senior Digital Advertising Strategist

About the Role

We’re looking for a full-time Senior Digital Advertising Strategist with 2+ years of experience in the field to take on the challenge of managing digital advertising campaigns and client relationships.

The work will be mostly focused on direct-response ads on Facebook, but large-scale persuasion / awareness campaigns and other types of digital advertising (e.g. Google ads) will also be part of the job. Previous ad experience in the context of politics or advocacy is a major plus, as is a demonstrated commitment to progressive politics.

Are you a strong, creative copywriter with good multi-tasking and delegation skills who can manage client relationships and plan / run an ads program from soup to nuts with little to no intervention from more senior staff? If so, please read on!

Job Responsibilities

• Manage large clients as lead strategist on direct donate, acquisition, and persuasion campaigns :
• Take charge of strategic planning for client campaigns.
• Manage client relationships and collaborate with assigned ads staff members.
• Oversee campaigns focused on direct donation, acquisition, and persuasion.
• Plan and run digital ad campaigns from start to finish :
• Develop media plans with measurable objectives.
• Allocate budgets for campaigns.
• Create compelling hooks for the ad program.
• Write engaging ad content.
• Lead designers on creative aspects.
• Optimize landing pages for conversions.
• Implement and test ad campaigns on multiple platforms.
• Optimize campaigns to align with client goals.
• Embed yourself in the work of your clients :
• Join their Slack teams, calls, list servers, etc.
• Gain a deep understanding of their work in a timely manner.
• Proactively guide client strategy that relates to your work.
• Manage time and projects efficiently :
• Continuously assess priorities and to-do lists.
• Delegate tasks when appropriate.
• Shift gears as needed to keep projects on track.
• Capitalize on rapid response opportunities.
• Respond promptly to client requests and inquiries.
• Ensure best practices and effective political ad strategies are followed :
• Collaborate with the email fundraising team to integrate ads effectively.
• Align ad strategy with the client's mission and campaign objectives.
• Provide strategic ideas and lead discussions on ad practices and tactics.
• Stay updated on persuasion, voter registration, and Get Out the Vote studies.
• Conduct in-depth analysis of ad campaigns :
• Use analysis to inform future strategy, messaging, and targeting.
• Report campaign metrics to clients accurately and effectively.
• Lead ads team and provide trainings on best practices and platforms :
• Train the ads team and full staff on core best practices and platforms.
• Fulfill other responsibilities as requested.
• 2+ years (more is preferred) working on advertising campaigns with major platforms (Facebook, Twitter, Google, etc.)
• 2+ years experience working with Facebook Business Manager, Google Search and any DSPs (The Trade Desk, Verizon, DV360, etc)
• Experience in excel or Google Sheets, report template design and / or other data visualization tools
• Great all-around communication skills, including strong copywriting skills and the ability to effectively communicate best practices, strategies, plans and goals to clients and staff
• Attention to detail and organization while managing tight deadlines and multiple projects
• Comfortable managing multiple client relationships from start to finish
• Comfortable with different email CRMs to run acquisition campaigns (Action Kit, BSD, Action Network, etc.)
• Digital ad experience for political candidates, advocacy orgs or organizations that do elections work.

Strongly Preferred but Not Required

This is a full-time, permanent role, and it can be based in DC or remotely within the US.

We are a proudly unionized team (part of the Campaign Workers Guild), and this role is covered by a collective bargaining agreement.

We are committed to building a diverse and passionate team. We encourage creative-minded individuals with a strong technical aptitude to apply for this position. Women, people of color, and LGBTQ+ individuals are strongly encouraged to apply.

Our firm is values-driven . We are intentional with the progressive clients we work with — and we strive to make our work environment and benefits reflect that, including salary transparency, healthy work-life balance, and consistent employee feedback and communication. We’re happy to talk more about our company culture with prospective applicants.

#J-18808-Ljbffr