Chief Marketing Officer (Chicago) at Arts Hacker Chicago, IL

Overview

The following information aims to provide potential candidates with a better understanding of the requirements for this role.

Chief Marketing Officer (CMO) supports the highest strategic priorities of the theater and serves as a member of CST’s senior leadership team. This person will lead the organization’s strategic marketing, communications, public relations, institutional branding, audience experience, and shapes CST’s institutional profile on a local and national level. They will focus on growing new audiences while retaining and deepening relationships with current audiences. Through effective communication of the mission, vision and programming activities, the CMO develops and executes plans and strategies to generate all earned ticket revenues for the theater, partnering with development, guest services, and education to realize their goals, and leading a staff in marketing, communications / public relations, CRM and website, box office, and graphic design.

The CMO will stay current on market research, consumer trends, and target audiences. They collaborate with cross-functional teams to create and implement integrated marketing campaigns, manage brand positioning, and enhance audience experience. This role will monitor marketing performance, analyze data, and make data-driven decisions to optimize marketing and brand strategy efforts.

This position reports to the Executive Director, and, as in all producing companies, an effective working relationship must be forged with the Artistic Director as well. The CMO’s direct reports include the Director of Communications, Associate Director of Marketing, Tessitura Administrator, Ticket Services Manager, and Graphic Designer. The successful candidate will have a strong, proven track-record in marketing, brand management, audience development, customer service, and will be a keen strategist. Candidates will also have the skills to effectively manage and inspire a staff team as well as partner with other departments. Candidates will have an understanding and strong experience in budget planning and fiscal management. Finally, and most importantly, candidates will also have an enthusiasm for producing theater, Shakespeare, and connecting audiences of all ages to live performance.

Leadership Environment

• Collaborate regularly and forge effective working relationships with the Executive Director, Artistic Director, and senior staff team.
• Serve as a member of CST’s senior staff team and participate in driving the organizational strategic plan to achieve the mission and vision of CST.
• Create work plans and serve as staff lead for a new marketing committee of the Board of Directors. Ensure the work of the committee lends expertise that advances the branding, marketing, and communications efforts of the theater.

Strategic Planning, Branding, and Marketing

Revenue Generation and Expense Management

Institutional Messaging, Communications, Public Relations

Audience Loyalty and Experience

Personnel Management

Other Duties

Qualifications

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