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Manager, Content Marketing
Manager, Content MarketingMediabistro • Washington, DC, United States
Manager, Content Marketing

Manager, Content Marketing

Mediabistro • Washington, DC, United States
16 days ago
Job type
  • Full-time
Job description

Content Marketing Manager

At August Health, our mission is to empower the essential work of caring for our elders. We achieve this by providing a modern operating platform and electronic health record (EHR) that enables senior living operators to deliver high-quality care with confidence. Caregivers are the heart of senior living communities, embodying care, compassion, and well-being. Yet, they face increasing challengeshigher resident acuity, complex workflows, and staffing shortages. At August Health, we build tools that simplify their tasks, eliminate inefficiencies, and provide the insights they need to focus on what truly matterscaring for residents.

At August, we strive to live our values each day, in every interaction with our customers and with each other.

Be responsible leave things better than you found them

Take ownership be decisive and take action

Be ambitious build something great

Keep an open mindset communicate candidly and welcome new ideas

Be humble celebrate each others' successes and learn from our mistakes

Stay positive assume best intent

About the Role

We're looking for a Content Marketing Manager to shape the stories that define our brand and engage our market. You'll lead the creation of thought leadership, customer spotlights, and social content that capture our unique perspective. This role blends creativity with structure : one day you might be collaborating with an executive to outline an article, the next you're publishing a polished customer case study or finishing a script for our next video. If you're a strong and scrappy storyteller who knows how to turn ideas into compelling, audience-first content, this role is for you.

What You'll Do

Build and manage a content calendar across blogs, LinkedIn, newsletters, event programming, and sales enablement.

Write and publish thought leadership content articles, blogs, and videos.

Manage LinkedIn content for the brand account and key thought leaders.

Create product marketing content that showcases capabilities and customer value.

Develop customer stories and case studies that demonstrate impact.

Lead event content and programming, including speaking submissions, presentations, and agenda development.

Plan newsletters, including brand updates and product communications.

Repurpose content across multiple formats, audiences, and channels.

Partner with freelancers to create high-quality content at scale.

Track performance of content initiatives and share actionable insights.

Ensure brand consistency and narrative cohesion across all channels.

About You

3+ years of experience in content strategy or content marketing for a B2B startup.

Proven track record building and managing a content calendar across multiple channels.

Skilled at producing a variety of content formats, including articles, case studies, video scripts, and thought leadership pieces.

Strong storyteller with the ability to craft audience-first, brand-aligned narratives.

Experience managing LinkedIn content for both brand accounts and executives.

Comfortable translating data and customer insights into compelling stories.

Excellent writing and editing skills with high attention to detail.

Highly organized, with the ability to manage multiple projects and deadlines.

Intrepid at sourcing stories and ideas from peers, executives, and customers.

Resourceful and proactive, equally effective at strategy and execution.

Experience creating content for events, panels, or speaking opportunities.

Healthtech or healthcare background preferred but not required.

About Our Team

Our team brings together deep expertise in technology, healthcare, and company-building. We've led teams at Apple, Google, Landmark Health, and Adobe, co-founded and exited multiple companies, shipped products used by hundreds of millions of users, and managed clinical teams caring for thousands of patients.

Backed by top-tier Silicon Valley investors, we are partnering with some of the largest senior care organizations in the U.S. to transform the future of senior living.

We offer market competitive compensation based on experience and ability, including significant equity option grants. Other benefits include excellent health, dental, vision coverage, 401K, One Medical, Talkspace, HealthAdvocate, Teladoc memberships.

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Content Marketing Manager • Washington, DC, United States

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