Golf Operations General Manager
Functions as the strategic business leader of golf operations. Responsible for guest and employee satisfaction, sales and revenue management and the financial performance of the department. Leads the leadership team in the development and implementation of property-wide strategies. Verifies implementation of the brand service strategy and brand initiatives with the objective of meeting or exceeding guest expectations. In addition, the General Manager builds relationships with key customers.
Candidate Profile
Education and Experience
High school diploma or GED; 2 years experience in the golf / course management; Professional Golfers Association (PGA) member.
OR
2-year degree from an accredited university in Business Administration or related major; no work experience required; Professional Golfers Association (PGA) member.
Core Work Activities
Leading Property Golf Operations
Assumes responsibility for financial goal achievement, analysis and reporting.
Leads management team to develop and execute a business plan that achieves brand's and owner's financial goal achievement, analysis and reporting.
Supports recruiting, development, training and mentoring of golf employees.
Develops / manages operating budget, capital expenditures, food and beverage and marketing plan with the leadership team.
Verifies all units areas are maintaining compliance with corporate and brand standards.
Monitors day-to-day operating of total property.
Drives guest service and employee satisfaction.
Maintains active membership in PGA or LPGA by fulfilling annual certification requirements.
Develops a mutually beneficial relationship with all aspects of the owner's organization.
Managing Golf Operations
Monitors the playing time of golfers to verify optimal speed of play on the course.
Conducts regular tours of the course to evaluate course conditions.
Develops the Golf department's Operating Strategy and leads its execution.
Reviews and manages controllable expenses such as, labor, quality and quantity of grass seed, lawn chemicals, inventory levels, uniforms, utilities etc.
Works with Grounds Superintendent to verify course is maintained in accordance with brand specific Golf Standards and sound agronomic practices.
Managing Golf Revenue Management Goals
Makes decisions or recommendations regarding rates per round, retail pricing and services offered to enhance the sales performance of the department.
Manages financial performance of the golf department to achieve or exceed budget expectations.
Adjusts services to meet customer demand and budget expectations.
Monitors the booking of tee times to verify maximum yield.
Ensuring Exceptional Customer Service
Displays leadership in guest hospitality, exemplifying excellent customer service, and creating a positive atmosphere for guest relations.
Empowers employees to provide excellent customer service.
Strives to improve service performance.
Establishes guidelines so employees understand expectations and parameters.
Conducting Human Resources Activities
Reviews findings from guest feedback with employees to develop appropriate corrective action.
Incorporates guest satisfaction as a component of departmental meetings with a focus on continuous improvement.
Hires Golf team members with the appropriate skills and in a timely manner to meet the business needs of the operation.
Creates appropriate developmental plans and developing team members based on their individual strengths, development needs, career aspirations, and abilities.
Sets goals and expectations for direct reports using the performance appraisal process and holding staff accountable for successful performance; coaching team by providing specific feedback to improve performance.
Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.
Verifies employees are treated fairly and equitably.
Celebrates successes and publicly recognizing the contributions of team member.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated.
The Autograph Collection is a growing collection of four and five-star independent hotels, each offering unique and memorable experiences. Each hotel is thoughtfully chosen for its quality, originality, bold character, and ability to offer today's traveler a range of unique experiences suited to their individual sense of style and adventure. All Autograph Collection hotels look to attract The Individualist, the brand's target consumer. The Individualist is someone who uses travel as an opportunity to add to their personal narrative in essence they are hand selecting our hotels whether for personal or corporate travel because it is much more than simply a place to rest. In joining Autograph Collection, you join a portfolio of brands with Marriott International.
Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
General Manager Golf • Saint Petersburg, FL, US