Senior Analyst, Growth Marketing

We're looking for a data-driven Senior Analyst to join the Customer Experience team at The Points Guy (TPG). This role will focus on optimizing the on-site experience for millions of users—from first-time visitors to loyal points and miles enthusiasts—through thoughtful experimentation, iterative design, and close collaboration across the business. You'll play a key role in shaping how users interact with key content and tools, with the goal of increasing engagement, retention, and conversion.

What You'll Do :

• Lead the end-to-end design, execution, and analysis of A / B and multivariate tests across editorial content, product features, and conversion flows.
• Collaborate cross-functionally with design, engineering, analytics, and business partners to ideate, prioritize, and implement enhancements to the site experience.
• Use data to uncover user behavior insights and translate findings into actionable recommendations that drive measurable outcomes.
• Help define and maintain a user-focused testing roadmap that supports strategic growth initiatives.
• Act as the voice of the user—bringing in learnings from experimentation, industry trends, and competitive research to inform decision-making.
• Support larger personalization and on-site optimization strategies to improve how users interact with TPG tools like card comparison pages and editorial CTAs.

What We're Looking For :

• 2+ years of experience leveraging data to improve the customer or user experience, ideally in a digital or e-commerce environment.
• Proven experience with A / B testing platforms and methodologies, including test design, execution, and analysis.
• Strong analytical skills with the ability to synthesize data into clear insights and next step.
• Strong in SQL (Databricks preferred) and data visualization tools (Tableau, Looker, etc).
• Comfortable working in a fast-paced environment with shifting priorities and ambitious experimentation goals.
• Excellent communication and collaboration skills; proactive and confident in driving initiatives forward independently and with cross-functional teams.
• A strong sense of ownership, curiosity, and a passion for continual learning and user-first thinking.

Compensation

• USA Compensation Range : $80,000 - $100,000
• New York City Compensation Range : $125,000 - $155,000
• Note actual compensation is based on geographic location, qualifications, and experience.

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program

Who We Are :

Founded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships and proprietary technology – including Bankrate, Lonely Planet, The Points Guy, BestColleges and more. Together, RV helps millions of people worldwide make life's most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey – from first discovery of information, throughout the decision-making process, to transactions. Headquartered south of Charlotte, NC, Red Ventures employs thousands of people across the US and Puerto Rico, with international offices in the UK and Brazil. For more information, visit https : / / redventures.com and follow @RedVentures on social platforms.

At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video : Our Belief Statements . This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity / expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.

If you are based in California, we encourage you to read this important information for California residents linked here

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