Head of Content Strategy & Production, AWS Marketing Integrated Demand Center

Content Strategy Manager

At AWS, we're looking for an experienced Content Strategy Manager to join our newly established Content Studio team. This is a hands-on leader who establishes content operations to deliver creative projects from concept to launch and uses data-driven methodologies to evaluate content effectiveness for AWS marketing's integrated demand plans and campaigns. As the Content Strategy & Production Lead within the AWS Content Studio, you'll play a crucial role in orchestrating workflow operations, vendor relationship management, and content performance frameworks into strategic, scalable content processes. The Content Studio is AWS Marketing's primary content and asset production function, responsible for developing the full spectrum of creative and non-creative digital content that powers our global marketing initiatives.

AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.

Key job responsibilities :

• Drive the development of content frameworks that enable efficient asset creation and maximize reusability across channels and audiences
• Lead strategic planning for content programs that align with Integrated Demand Plans (IDPs) and support broader marketing objectives
• Collaborate with agency partners to ensure consistent quality and messaging across all content deliverables
• Guide the transformation of "hero" assets into modular components that can be repurposed and personalized across different channels
• Develop measurement frameworks to track content performance and drive continuous optimization

A day in the life :

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Why AWS :

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Diverse Experiences :

Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Work / Life Balance :

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.

Inclusive Team Culture :

Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth :

We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

About the team :

The Marketing Content Studio lives within the Integrated Demand Center (IDC). The IDC is responsible for designing and delivering globally scalable demand campaigns that reflect AWS's top business priorities. The Demand Center sets campaign strategy, develops and localizes core content, executes across owned and paid media channels, manages the customer journey, and tracks performance through an analytics and measurement function. The Content Studio develops content for the Campaigns and supports broader AWS Marketing content needs. The studio houses video, copywriting, UX, and design teams. It aims to increase impact and reusability of content across channels and audiences.