Vice President of Brand Marketing

Brand Leader Opportunity

Hello! We're glad you're here. We've got an inspiring story to tell and a growing brand focused on improving the lives of millions. You have the storytelling, partnership, and creative know-how to fuel the growth of our community, business, and brand.

We're innovative, focused, and powered by optimism. You do your best work with your sleeves rolled up, leading people and driving your big ideas forward while managing the day-to-day workload and process.

If your experience includes hands-on leadership of a growing customer-focused brand, marketing partnerships, campaign strategies, community expansion, and creative output (social, copy, photography, graphics, and more), we want to hear your story. You may be wondering why this brand leader role is open. Our current (beloved) VP of Brand Marketing is returning to a team she helped build for a significantly larger role and scope. We will miss her many contributions to our growth. She's still here for a few weeks, making sure her talented team feels prepared for a new leader, and we are grateful.

Required Experience

You have demonstrated measured success in leading and growing a respected brand or brands

You have successfully led the execution of full-funnel marketing campaigns

You have measured success leveraging social media to spark conversations and grow communities

You have effectively used consumer research to identify insights that positively impact business metrics

You bring 10+ years of relevant experience

Important Details

This application requires a significant commitment to answering specific questions. You may want to compose your answers outside of this app and paste them once you're satisfied with your composition, spelling, grammar, and tone. We can't consider incomplete applications.

Our market-based compensation strategy determines base pay for our jobs. You can use any of the publicly available tools to predict what you might earn here. All permanent roles are eligible for an annual bonus based on company performance, to which you will make a significant contribution.

This role is based in Boston. You'll work on-site Wednesdays and Thursdays each week.

Everyone who applies will get a response from a human. Although we love and use AI regularly, you're about to put a lot of heart and skill into this application and deserve a human response. You'll get one. If you don't answer the questions or meet the requirements below, you'll get a swift and kind rejection.

Pay Transparency : We post our jobs on a collection of sites. Not all of them portray accurate information about our compensation ranges. For years, we've used a market-based approach to determine starting pay for all roles at Life is Good. We encourage you to explore reputable salary calculators like Salary.co or PayScale and, using accurate data for the apparel industry, this job (from the job description), our company size (under 300 people), location (Boston), and the required experience for this role (10 years or less), you will see the pay range for this role.

Your Objective : To drive the growth of the Life is Good business and community through effective Brand Marketing

Your Job

Lead a large team encompassing Creative Services, Social Media, Brand Marketing, Speaking, and PR. Grow our brand awareness, community, and business

Creative Services

Lead the team that produces all creative assets for the Business Units, Social Media, Brand Marketing / Partnerships, Speaking, and PR

Lead cross-functional collaboration to execute go-to-market strategies, ensuring a cohesive brand message across marketing channels, product lines, and retail channels

Oversee the development and execution of effective upper, mid, and lower funnel creative assets for paid, owned, and earned spaces

Social Media

Lead the team that develops and implements social media strategy across existing and emerging platforms

Manage and grow our community of optimists, encouraging storytelling, rewarding engagement, and improving overall brand experience

Brand Marketing

Develop and execute innovative cross-channel strategies that broaden the demographic composition of our customer base and convey the depth of our brand and non-profit commitment

Develop, manage, and allocate the brand marketing budget to meet short and long-term strategic objectives

Identify, secure, and nurture brand partnerships that elevate the brand and expand our audience

Conduct consumer research to identify awareness levels and insights to hone our marketing efforts

Speaking Engagements

Lead and grow our paid speaking revenue, amplifying the optimistic voices at Life is Good

Partner with the leaders of our non-profit to increase awareness and relevancy of the organization