Vice President of Marketing

Vice President of Marketing

Salt Lake City, UT

Marketing / Full time / On-site

Outlast is disrupting the largest market you've never heard of. The bulk recyclables industry is a ~$1 trillion industry yet is largely a technological desert. Outlast is transforming recyclables trade through technology. Our platform enables suppliers and buyers to safely and effortlessly transact their materials at the push of a button. Beyond connecting suppliers and buyers, we also provide global logistics, financing, and quality control. As a company, we are keenly focused on optimizing the customer experience and doing good for the environment by promoting recycling. On the latter, the proof is in the facts : recycling 1 ton of material is the equivalent to reducing the greenhouse gas emissions of more than 7,000 miles in a passenger car. Outlast is poised for explosive growth, completing several rounds of funding and landing contracts that can scale to $100s of millions in revenue.

Responsibilities

• Pipeline Ownership
• Build and execute a marketing strategy aligned tightly with sales and revenue targets.
• Identify key buyer segments and manage targeted, measurable campaigns to engage and convert them.
• Develop full-funnel programs from cold outbound support to lead nurturing that drive real revenue contribution.
• LLM-Powered Content & Outreach
• Leverage large language models to scale outreach, content creation, and campaign execution.
• Automate highly personalized outbound campaigns, tailored to industry, use case, and buyer profile.
• Generate relevant and timely content that supports education and lead conversion at every stage of the funnel.
• Sales Alignment & Enablement
• Collaborate closely with the sales team to understand deal flow, objections, and content needs.
• Develop sales collateral, outbound templates, and talking points that improve close rates.
• Optimize messaging to shorten cycles and improve conversion from first contact to closed deal.
• Measurement & Iteration
• Define clear KPIs (e.g. MQLs, SQLs, pipeline sourced) and build dashboards to track performance.
• Test campaign formats, offers, and channels; continuously optimize based on results.
• Use feedback loops from both sales and prospects to refine strategies in real time.
• Foundation for Scale
• Stand up the core systems (e.g. CRM workflows, LLM content pipelines, campaign calendar) needed to run and scale revenue marketing.
• Identify highest-ROI opportunities for team expansion and budget allocation.

Requirements

What Success Looks Like

$15,000 - $30,000 a year