Marketing Manager Job at Opportunity Engine, Inc. in Chicago

ABOUT THE COMPANY

Our client has been advising organizations on cybersecurity for over 30 years. Their emphasis on cybersecurity governance helps security executives and board members understand what their material risks are in business terms and how to prioritize remediation. They provide penetration testing services, incident response readiness and breach response, PCI QSA, ISO 27001 implementation, and risk management as a service.

ABOUT THE ROLE

They are looking for a strong, talented, result-driven Marketing Manager to join their team. Marketing is highly valued across the company and handled through cross-functional team effort. They are a group of team players and go-getters dedicated to ensuring their solutions and products are differentiated and lead their respective markets.

As the Marketing Manager, you will drive Go-to-Market strategy for the company’s managed services solutions. You’ll be the expert on our buyers, competitors, and lay the foundation for market success. You will partner closely with product management, marketing, and sales to build the Go-to-Market plans and execute those plans by creating high-impact assets and enabling the field to drive business growth. You will implement the marketing strategy, creating exhibits and campaigns. You will manage publicity, branding, social media, public relations, and marketing materials. You will design metrics, monitor ROI and maintain vendor relationships. You are a driven self-starter, a diplomatic collaborator, a strategic thinker who enjoys rolling up their sleeves, and exercises sound judgement on when to push back and when to dive in.

RESPONSIBILITIES

• Positioning and Messaging : Be the expert on the company’s buyers – who they are, how they buy, and their buying criteria. Craft clear and concise messaging, positioned against market and competitive trends observed among their prospects and customers. Messaging will emphasize their differentiators and business value to develop a compelling narrative that resonates with the company’s target audience.
• Content Creation : Create compelling messaging and content (e.g., webinar, blogs, solution briefs, datasheets, presentations, etc.) that highlight differentiated business value to reach their target buyers.
• Presentation Guru : Highly experienced content presenter to internal and external audiences, including customer briefings, webinars, and industry events. Be a thought leader for the solutions and services which the company provides
• Domain Expert : Establish yourself as a thought leader in the growing managed security services market. Conduct in-depth research to understand market trends, customer needs, and the competitive landscape. Be an expert on the company’s competition and how they are positioned. Translate this knowledge into actionable insights for sales, customer success, corporate marketing and more.
• Launch Execution : Lead cross-functional teams (e.g., corporate marketing, competitive intelligence, sales, etc.) in the planning, execution, and launching of new solution capabilities, releases, etc. Support incremental updates and solution launches throughout the year to generate sales and market awareness and drive customer demand.
• Sales Enablement : Understand and support their direct and indirect sales channels; create and deliver effective enablement knowledge, content, and tools that helps sellers identify opportunities and communicate the company’s unique business value.
• Dynamic Collaboration : Build strong working relationships and collaborate closely with corporate marketing, competitive intelligence, and sales teams to ensure alignment on service benefits to achieve business goals.
• Customer Advocacy : Identify and leverage customer success stories and testimonials to strengthen their competitive positioning / messaging, marketing efforts, and showcase the impact of thei r solution updates.

QUALIFICATIONS

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