B2B Marketing Strategy Director

Overview

We are :

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution : growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at : www.accenture.com / song

You are :

As a B2B Strategy Director in Digital Marketing Strategy, this role will be focused on crafting integrated marketing strategies and orchestrating plans that build brand experiences and drive demand for our clients. You’ll champion and oversee a wide range of marketing activities across the funnel, including research, web experience design, brand strategy, digital strategy, marketing planning, and reporting.

Externally, you’ll help us grow long-term relationships with our clients, become a go-to marketing consultant and advisor, and lead teams to deliver successful work. Internally, you’ll inspire and mentor junior talent on the team as you help grow our B2B practice and capabilities. You’ll also collaborate and work hand-in-hand with others at Accenture as you integrate related business activity, particularly in creative agency services, marketing operations, media, and data and analytics.

We’re looking for strategists who are seeking a career opportunity to go above and beyond their current day-to-day. You’re someone who wants to solve complex client challenges and can see the big picture for what the future can and should be, while being able to act upon that vision and drive the work forward today. A strategic thinker who loves to pull together disparate thoughts, ideas, and activities and bring them together in your own unique solution. You love the pitch and are an amazing storyteller who inspires others. You must have an entrepreneurial spirit and love to collaborate with others to build new things. You thrive in a fast-moving environment where you can jump in, quickly figure things out, roll up your sleeves, and actively push the boundaries.

The work

Develop and champion key B2B marketing-led strategies and capabilities such as ABM, demand generation, lead profiling, lead scoring, and lead nurture for our clients

Lead teams of strategy, UX and creative resources in the execution of multi-channel integrated campaigns to drive customer acquisition, conversion, and retention

Gather and analyze insights and data to determine the most valuable opportunities to improve design and / or campaign performance

Build trusted relationships with clients and colleagues; viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiences

Play an integral role within the practice to create and expand practice offerings

Nurture and mentor junior talent to grow the digital marketing strategy practice

Qualifications

Minimum 10+ years of marketing planning experience

Must have extensive experience in marketing design, especially web experiences and other digital touchpoints including CRM, media, and content / communications strategy

Bonus points if :

Bachelor's degree or equivalent (minimum 10 years) work experience

Experience with B2B companies

Experience leading strategy and / or marketing programs in a complex business and enterprise marketing environment

Strategic planning skills : strong strategic thinker, good researcher, and shepherd of strategic ideas in design and client review processes

Subject matter expert in digital strategy and integrated marketing with expertise in demand generation, lead generation and nurture strategy

Experience building out assets for client workshops and business development

Familiar with digital marketing best practices

Demonstrated ability to work in a fast-paced dynamic environment with limited guidance

Compensation and benefits

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We accept applications on an on-going basis and there is no fixed deadline to apply.

Information on benefits is here. (https : / / www.accenture.com / us-en / careers / local / total-rewards)

Role location and salary

Role Location Annual Salary Range

California $94,400 to $266,300

Cleveland $87,400 to $213,000

Colorado $94,400 to $230,000

District of Columbia $100,500 to $245,000

Illinois $87,400 to $230,000

Maryland $94,400 to $230,000

Massachusetts $94,400 to $245,000

Minnesota $94,400 to $230,000

New York / New Jersey $87,400 to $266,300

Washington $100,500 to $245,000

Requests for accommodation and equal opportunity

Requesting an Accommodation : Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired. If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us an email or speak with your recruiter.

Equal Employment Opportunity Statement : We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

Accenture is an EEO and Affirmative Action Employer of Veterans / Individuals with Disabilities. Accenture is committed to providing veteran employment opportunities to our service men and women.

Other Employment Statements : Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. The Company will not discharge or discriminate against employees or applicants for inquiring about pay or revealing pay details. California residents : additional notifications apply. Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.

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