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Director of Lead Generation

Director of Lead Generation

FusemachinesNew York, NY, US
4 days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Fusemachines is a 10+ year old AI company, dedicated to delivering state-of-the-art AI products and solutions to a diverse range of industries. Founded by Sameer Maskey, Ph.D., an Adjunct Associate Professor at Columbia University, our company is on a steadfast mission to democratize AI and harness the power of global AI talent from underserved communities. With a robust presence in four countries and a dedicated team of over 400 full-time employees, we are committed to fostering AI transformation journeys for businesses worldwide. At Fusemachines, we not only bridge the gap between AI advancement and its global impact but also strive to deliver the most advanced technology solutions to the world.

Position Overview :

The Director of Lead Generation will be responsible for driving high-quality leads that fuel our sales pipeline through a mix of inbound, outbound, and partnership strategies. This role requires a strong balance of strategic vision, hands-on execution, and cross-functional collaboration. Though we have a hybrid working culture, we will require the Director of Lead Generation to be based in NYC with some consistent travel around the metro area as needed.

Key Responsibilities :

  • Develop, own, and optimize the company’s lead generation strategy across inbound, outbound, and partnership channels.
  • Cultivate and manage key partnerships to expand reach, increase co-marketing opportunities, and drive referral leads.
  • Establish KPIs, track performance metrics, and report regularly on lead volume, quality, conversion rates, and ROI.
  • Manage and optimize lead management processes, ensuring seamless flow into CRM and effective lead nurturing.
  • Identify and implement new tools, technologies, and best practices to scale lead generation efforts.
  • Build, mentor, and lead a small but high-performing lead generation team.
  • Collaborate closely with Sales, Marketing, and Partnerships teams to ensure strong lead-to-revenue alignment.

Inbound Lead Generation Responsibilities :

  • Lead the planning and execution of multi-channel inbound campaigns (digital, content marketing, SEO / SEM, paid media, webinars, events, etc.) to drive qualified leads.
  • Create and optimize landing pages, lead capture forms, and calls-to-action to maximize conversions.
  • Design and execute content strategies (blogs, whitepapers, case studies, webinars, videos) that attract and engage target audiences.
  • Implement and manage lead nurturing workflows through marketing automation platforms (e.g., HubSpot, Marketo).
  • Monitor website traffic, engagement, and conversion rates to continually refine inbound campaigns.
  • Collaborate with the product marketing team to align messaging and positioning with customer needs.
  • Track and report on inbound lead pipeline metrics (MQLs, SQLs, conversion rates, cost per lead, etc.).
  • Conduct A / B testing on content, ads, and landing pages to optimize performance.
  • Stay current with digital marketing trends and competitor strategies to identify new inbound opportunities.
  • Collaborate closely with Sales, Marketing, and Partnerships teams to ensure strong lead-to-revenue alignment.

    • Outbound Lead Generation Responsibilities :

  • Build and manage outbound lead generation campaigns, leveraging tools and processes to identify, target, and engage prospects.
  • Develop and execute outbound prospecting campaigns to target high-value accounts and decision-makers.
  • Build, manage, and segment prospect lists using CRM, lead databases, and prospecting tools (e.g., LinkedIn Sales Navigator, ZoomInfo, Apollo).
  • Craft personalized outreach sequences (emails, calls, social touches) that drive engagement and meetings.
  • Collaborate with sales to refine outbound messaging and ensure alignment with customer pain points and solutions.
  • Research and identify new markets, verticals, and buyer personas to expand pipeline opportunities.
  • Track outreach metrics (open rates, response rates, meeting conversion rates) and optimize campaigns accordingly.
  • Train and enable SDRs / BDRs (if team is in place) to maximize efficiency and consistency of outbound outreach.
  • Partner with marketing on account-based marketing (ABM) programs targeting strategic accounts.
  • Leverage data insights to prioritize accounts and adjust targeting strategies.
  • Ensure smooth lead handoff to sales teams and monitor quality of outbound-generated leads.

    • Qualifications :

  • 8+ years of progressive experience in B2B lead generation, demand generation, or growth marketing, with at least 3 years in a leadership role.
  • Proven success driving inbound and outbound lead generation campaigns that deliver measurable results.
  • Experience working with partnerships, co-marketing campaigns, and referral programs.
  • Strong knowledge of marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
  • Data-driven mindset with strong analytical skills and ability to translate insights into action.
  • Excellent leadership, collaboration, and communication skills.
  • Experience in AI / Tech strongly preferred.

    • Why Join Us :

  • Opportunity to lead and scale a critical growth function in a fast-growing company.
  • Collaborative, innovative, and mission-driven team.
  • Global company with a strong presence in Nepal : )

    • Equal Opportunity Employer : Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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