E-Commerce Operations Specialist

Rylee + Cru, founded by illustrator Kelli Larson, is a children's clothing line inspired by her own little ones. Rylee + Cru merges art with imagination, offering unique clothing for modern children and moms. Family and community are central to Rylee + Cru, aiming to create brands built around quality, comfort, and timeless style for modern families.

Role Description :

This is a full-time, on-site role for an E-Commerce Operations Specialist, based in San Diego, CA. The E-Commerce Operations Specialist will play a key role in powering the next phase of digital growth across our collective of lifestyle brands : Rylee + Cru, Noralee, and Quincy Mae.

This role ensures flawless product launches, optimizes site and app performance, and connects insights across channels to deliver a seamless customer experience. The E-Commerce Operations Specialist will work cross-functionally with creative, retention, and performance teams to ensure every product launch, landing page, and campaign is executed accurately, efficiently, and on time.

We’re looking for someone who thrives in a fast-paced environment, balances creative problem-solving with analytical thinking, and has a deep curiosity for how technology drives digital commerce.

Job Summary :

The E-Commerce Operations Specialist will manage day-to-day site operations, supporting all product and collection launches across web and app. This includes QAing content and SKUs, building landing pages, maintaining navigation and merchandising, and partnering across teams to improve the customer journey through data, UX testing, and performance optimization.

This role bridges creative and technical execution — ensuring that every product, page, and campaign reflects the quality and design integrity of our brands while maximizing performance and conversion.

Key Responsibilities :

Site Operations & Launch Execution

• Manage the end-to-end process for all product and collection launches, ensuring SKUs, content, and inventory are accurate and go live on time.
• Oversee homepage updates, navigation, and promotional activations across web and app.
• QA product pages and collections for accuracy, SEO optimization, and mobile responsiveness.
• Maintain site structure and linking to support discovery and conversion goals.
• Support setup and maintenance for emerging channels such as marketplaces and app sales.

Landing Page & Performance Optimization

Tech Stack & Optimization

Data, Insights & Reporting

Cross-Channel Collaboration

Qualifications :

Perks & Benefits :