Sr Manager HCP

Senior Manager, HCP

Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream : To forever change how diabetes is managed. To unlock information and insights that drive better health outcomes. Here we are 25 years later, having pioneered an industry. And we're just getting started. We are broadening our vision beyond diabetes to empower people to take control of health. That means personalized, actionable insights aimed at solving important health challenges. To continue what we've started : Improving human health.

The role of the Senior Manager, HCP, will be instrumental in expanding our footprint in the Canadian market. Working as a part of the North America commercial team, this role will define the go-to-market strategies needed to accelerate our ambitious growth targets. This role will take charge of devising and executing HCP marketing strategies to enable product expansion across Canada, supporting sales to execute commercial strategy effectively along with the development and deployment of marketing collateral.

This role requires a deep understanding of the diabetes market, prescriber landscape, and its respective customer segments category along with experience in developing marketing strategies and campaigns to drive adoption and usage of our products.

You will be responsible for the design and execution of HCP marketing strategy, aligning it with the overall marketing and commercial strategy, to maximize brand awareness and recommendation amongst health care practitioners.

• Lead the strategy and execution for HCP marketing, inclusive of personal and nonpersonal channels
• Lead the launch of omnichannel marketing in Canada aiding our sales efforts and creating a cohesive experience for our customers
• Development and execution of marketing collateral including digital and print assets
• Lead HCP conference management
• Working closely with Professional Education & KOL management teams, develop advisory plans, professional education strategies & programs.
• Define the promotional strategy to disseminate key selling messages to respective target audiences
• Establish KPIs for all programs, create results forecasts, and track performance to ensure marketing plans are delivering expected business outcomes
• Build, lead, motivate and mentor the team to deliver excellence & consistency in activation across all regions
• Provide strong project management / leadership on key projects and communications activities and initiatives, ensuring they are completed on time with a high level of quality, in accordance with Compliance, Legal and Regulatory requirements

What makes you successful :

What you'll get :

Travel Required : 25 to 50%

Experience and Education Requirements :