SEO & Content Strategist Job at SearchKings Africa Pty in Jasper

Full-time, Hybrid, or Freelance (with potential for long-term engagement)

Position of reporting manager : COO / Project Manager

Works closely with : Purpose of the job : Purpose of the job : We are looking for a smart, efficient, and hands-on SEO & Content Strategist who can take ownership of the full content ecosystem for our clients, including website messaging, blog content, and email newsletters, as well as ongoing SEO optimisation. This role suits someone who enjoys developing content strategies and executing them, and who knows how to use AI tools to scale high-quality content production without compromising on clarity or performance. You will work with a small, talented team to help SMEs build visibility, authority, and engagement online by delivering effective SEO foundations, well-structured content, and results-focused storytelling.

Job Responsibilities Lead once-off SEO strategy sessions that define : Keyword targeting

Competitor positioning

Pillar and cluster blog structures

On-page SEO and technical setup priorities

Implement and guide fundamental on-page SEO : Meta titles and descriptions, header structure, image optimisation, URL slugs, and internal linking

Oversee basic technical SEO setup : Robots.txt, sitemap, indexing, and schema markup (if relevant)

Monitor performance using tools such as Google Search Console, GA4, and RankMath

Website Content :

Plan and write page content for new websites (home, about, services, etc.)

Ensure messaging is aligned with brand tone, SEO goals, and user intent

Collaborate with the design and development team for effective layout and structure

Blogs :

Develop blog strategies using a pillar and cluster framework

Edit and optimise content for tone, readability, and SEO

Upload to WordPress or deliver via Google Docs

Newsletters :

Plan and write monthly or quarterly newsletters for a variety of clients

Use tools such as Mailchimp or Beehiiv for formatting and scheduling

Coordinate supporting content and images, and monitor performance

Local SEO & Google Business Profile (GBP) Support

Set up and optimise GBP listings

Provide clients with guidance on : Review generation and response

Regular updates and image uploads

Maintaining NAP (Name, Address, Phone number) consistency

Performance Monitoring & Content Improvement

Track keyword rankings, blog engagement, and newsletter metrics

Use performance data to identify content improvement opportunities

Update older or underperforming content to improve relevance and visibility

Required Skills & Experience At least 2 years’ experience in SEO, content creation, or digital copywriting

Ability to write and edit content across formats – websites, blogs, and newsletters

Understanding of basic SEO : keyword usage, metadata, internal linking, structure

Experience with WordPress and email marketing platforms (e.g. Mailchimp or Beehiiv)

Proficiency in using AI tools to draft and refine content

Excellent grammar, structure, and tone adaptability

Agency or multi-client experience

Familiarity with Google Search Console, GA4, and keyword tools such as Ubersuggest

Ability to upload and format content in WordPress

Basic HTML understanding for content layout

What Makes You Perfect for This Role A versatile content creator who enjoys switching between web copy, blogs, and newsletters

A self-motivated team member who can manage multiple client calendars and content plans

A strategic thinker who understands how to structure content around search intent

Curious about AI, and keen to use it to improve efficiency and scale delivery

Excited to be part of a growing digital agency with the chance to shape processes and service delivery

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