Senior Portfolio Marketing Director

Position Summary :

We are seeking a strategic, collaborative, and highly creative Senior Portfolio Marketing Director to lead the go-to-market strategy and execution for all new property launches across our national portfolio. This individual will work side-by-side with our Development and Design teams to shape the vision, identity, and positioning of each new asset, ensuring that every community is brought to market with a compelling and differentiated brand.

This role will also provide strategic oversight of our Paid Digital and Creative teams, ensuring cohesive storytelling and performance-driven execution across all marketing channels.

The ideal candidate is an experienced marketing leader with a deep understanding of multifamily real estate and a proven track record in branding, digital strategy, and cross-functional leadership. They will bring both creative insight and operational excellence to drive results from pre-development through stabilization.

Key Responsibilities :

• Lead marketing strategy and execution for all new developments, from concept and pre-leasing through full stabilization.
• Serve as the primary marketing partner to Development and Design teams, collaborating closely on project positioning, naming, identity, signage, and visual brand development.
• Oversee and align the efforts of the Paid Digital and Creative teams, ensuring high-impact campaigns that reflect brand strategy and deliver measurable performance.
• Develop and manage comprehensive go-to-market plans, including naming, branding, media planning, digital campaigns, social content, on-site materials, and launch activations.
• Conduct market and competitive research to guide positioning, pricing support, and audience targeting.
• Manage agency and vendor relationships (branding, digital, creative, signage, etc.) to ensure timely, high-quality execution.
• Partner with Leasing and Operations teams to drive traffic, leads, and conversions through data-informed strategies.
• Define and track key performance indicators (KPIs) to monitor campaign success and continuously optimize performance.
• Mentor and lead a high-performing marketing team, fostering collaboration, accountability, and creative innovation.
• Stay current with trends in digital marketing, real estate branding, and consumer behavior to continually elevate our strategy and execution.

Qualifications :

What We Offer :

Our Company :

At Fairfield, we are proud to be a leader in the multifamily housing industry. We are passionate about creating exceptional apartment living. Among the most experienced multifamily companies, Fairfield has developed and acquired over 1,000 communities since 1985. We are an award-winning company that proudly employs over 1,500 associates who are dedicated to serving our customers at our apartment communities located in over 30 markets nationwide.

#LI-JULIA

Estimated Rate of Pay :

$130,000.00 - $150,000.00

This position is exempt; the range above reflects annual salary.

The pay range displayed for this position is determined by skills and experience required, location and job complexity

Job duties for this position include : work safely and cooperatively with others, including supervisors; adhere to performance standards despite stressful conditions; communicate effectively and respectfully to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations. Pursuant to the Los Angeles and San Diego County Fair Chance Ordinances, the California Fair Chance Act, and any other applicable law, we will consider for employment qualified applicants with arrest and conviction records.