Social Media Channel Coordinator Job at Apex Systems in Boston

## Job Description# Social Media Channel Coordinator

• Assist channel leads in managing the progress of project plans including the development of timelines, execution of tactics throughout the plan and ongoing optimization of tactics
• Monitor and respond to social conversations / inbound messages through social media management tool, Sprout Social, under the direction of the Social Media Manager. This includes monitoring periodically during nights / weekends for any urgent member needs.
• Assist with the creation and maintenance of the channel calendar ensuring the latest campaign activities and results are reflected and shared with relevant internal stakeholders
• Stay current with the changing digital landscape and industry competitors, continually monitoring and reporting findings back to channel marketing leads (including leveraging social listening for overall trends)
• Perform regular site audits to identify & fix issues with site search, product content, promotions and more to ensure an excellent user experience
• Build reports and dashboards to assist the team with monitoring campaign success; continue to monitor the data to inform future campaign development
• Bachelor’s degree with a minimum of two years experience in marketing and communications.
• Inbound Social Media Monitoring and Response
• Strong project management, written and verbal communication skills required.
• Solid understanding of marketing principles, branding guiding principles and governance with a practical knowledge for how to integrate those into work product
• Familiarity with using tools to provide insights for optimization of marketing initiatives, along with competitive marketing intelligence to channel team
• Working knowledge of using digital marketing initiatives to increase traffic & engagement including paid search, organic search, email marketing, social media & other marketing activities

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