About the team
TikTok's Measurement Product team builds experimentation products that help marketers and brands realize their true business value generated by TikTok and across all of their paid channels. Our team drives innovation and performance across our advertising platform by working with cross-functional teams across the globe on products that touch millions of advertisers. We're looking for a Product Manager to continue building our experimentation infrastructure and measurement products.
Responsibilities
- Set the vision, develop the roadmap, build and launch measurement products that help advertisers meet their goals and see their true business value generated by TikTok
- Collaborate with senior leaders and cross-functional teams, including Engineering, Data Science, and Product Marketing, to define priorities and execute shared goals for measurement products.
- Own the underlying experimentation infrastructure and methodology, from randomization to inference methods
- Define success metrics and analyze data to inform product strategy and prioritization
- Write all technical specs and product requirements for development
Minimum Qualifications :
Bachelor's degree or higher with a major in a quantitative field such as Statistics, Economics, and Social Sciences or equivalent science / technical field is preferred3+ years of experience in product management, having taken one or more internet products through the full product cycle, from requirements to launchKnowledge of causal inference and experimental design, as well as the broader measurement ecosystemExperience defining vision, strategy and roadmap for a software productExperience in ads monetization business and ecosystemExperience working with data teams and external partners to build measurement models and frameworksPreferred Qualifications
Deep understanding of ad tech and the measurement space, including direct response and brand advertisingPhD in a quantitative field such as statistics, economics or social sciences, or MS / MA degree with 2+ years of experience in advanced ads measurementFluency in both English and Mandarin required : the role involves frequent communication with global teams, clients and stakeholders in English - speaking regions as well as Chinese- speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese- speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross- cultural collaboration and market expansion.#J-18808-Ljbffr