Marketing Specialist - IMA

Marketing Specialist - IMA

AHF Products has a job opportunity for a Marketing Specialist to be located in Mountville, PA. Part of the product launch marketing team, the Marketing Specialist manages the development of the brand and positioning of all IMA products, including branding, packaging, marketing collateral, and merchandising items to support the launch and promotions of the category. This role involves collaborating with product management and suppliers in creating the new product categories of accessories (from adhesives to floor stains, floor finishes, floor preparation supply, and any accessories). This includes the production of printed materials, including point-of-sale (POS) displays, and ensuring they align with brand guidelines and marketing objectives. This is a newly created position and might involve licensing agreements with other brands, coordination with various teams, and managing relationships with suppliers.

Job Duties :

Collaborate with product management on creating the category assortment and branding

Creating the key selling features and all marketing tools to support the category and promotion advertising plan

Develop all print marketing collateral for the product launches, from brochures to point of sales merchandising displays, including labels, and headers

Collaborating with suppliers, legal counsel and technical team to ensure all documentation of installation guidelines, packaging and warranties meet requirements and standards

Managing the logistics of product launches, including coordinating timelines, budget, resources, and communication with various stakeholders

Work closely with product management, sales, engineering, suppliers, design and merchandising teams to ensure alignment and smooth product launch

Develop a strong understanding of product offerings

Update product offering on all our digital platforms with all relevant images and technical information

Develop marketing materials to support the product launch, promotions by our sales distribution network (digital marketing assets to print collateral to education content & videos)

Coordinate webinar to our sales distribution network

Coordinate content creation from photoshoot, videos, script to product installation renderings

Fulfill daily administrative tasks to ensure the functionality and coordination of the department's activities

Manage and maintain marketing materials, ensuring they are up-to-date, accurate, and aligned with brand guidelines

Support marketing managers in managing additional projects and workload from the department as need be

Update spreadsheets, databases and inventories with statistical, financial and non-financial information

Job Qualifications :

Bachelor's degree in marketing, communications, graphics or related field or equivalent work experience

2-3 years of experience in similar role

Private label, supplier relations and licensing management experience

Knowledge, Skills and Abilities :

Demonstrated written and verbal communications skills, with the ability to present solutions and recommendations clearly and concisely

Excellent time management, communications, decision making, presentation, human relations and organization skills

Proficiency in print project management

Proficiency in Microsoft Office

Excellent organizational and teamwork skills

Strong attention to detail and a results driven attitude

Multitasker, ability to prioritize and manage multiple projects and tasks

Ability to follow established policies and procedures

Physical Demands :

The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to :

Sit for prolonged periods

Repetitive motion of hands / wrists / fingers

Concentrate and repeat the same physical activities over and over

Move between different physical locations within buildings

Push, pull, carry and lift in the normal course of work

Lift, move and carry product samples for review, customer setup or staging purposes

Mental Demands :

The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to :

Think analytically and be exact or highly accurate

Make decisions such as to identify complex problems

Develop options and implement solutions

Maintain regular, punctual attendance consistent with the ADAAA, FMLA and other federal, state and local standards

Pay attention to and remember details

Communicate effectively including active listening to understand points being made

Work Environment :

The work environment characteristics described here are representative of those an employee encounters while performing the functions of this job.

Requires working indoors in environmentally controlled conditions with standard level of noise common to an office environment including office equipment and co-workers speaking to each other and on phones.

Employees are required to wear personal protective equipment when entering the floor of manufacturing facilities based on the specific requirements of each location.

AHF PRODUCTS :

AHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce, Armstrong Flooring, Hartco, Robbins, LM Flooring , Capella, HomerWood, Hearthwood, Raintree, Autograph, Emily Morrow Home, tmbr, Crossville, and Crossville Studios. Our commercial brands include Bruce Contract, Hartco Contract, AHF Contract, Armstrong Flooring, Parterre, Crossville and Crossville Studios. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 3,000 dedicated team members.