Marketing Manager - Solutions Marketing

Marketing Manager For Pharmaceutical Solutions Marketing

The Marketing Manager for Pharmaceutical Solutions Marketing is responsible for executing targeted marketing strategies to drive business growth for our Pharmaceutical Quality Control (PQC) franchise in North America. This role involves collaborating with cross-functional teams to develop and implement marketing plans that effectively position our solutions, support product launches, and enhance brand visibility within specific key segments. The Solution Manager will mostly focus on the Solution / portfolio management. There might be some limited Market Segment responsibilities as well.

Key Responsibilities :

1. Solution Marketing & Product Launches :

• Collaborate with Product Management to define product positioning, messaging, and go-to-market strategies for new and existing solutions.
• Develop marketing materials, including product brochures, case studies, and technical content, to support solution marketing efforts.
• Partner with the Sales team to execute product launch plans, including training materials, webinars, and promotional campaigns.
• Collaborate with Supply chain and sales administrators / sales managers to review forecasts of current and new products to ensure product availability and alignment with market demand in North America.
• Coordinate with Global Marketing activities that will address the development of new and enhanced solutions for the Pharmaceutical market.
• Work closely with Global Solution Marketing teams to adapt global strategies for the North American market, ensuring consistency in messaging and readiness for customer delivery.
• Support the value selling efforts made by the commercial team in this segment

2. Content Development & Campaign Management :

3. Market Research & Competitive Analysis :

4. Brand Management & Messaging :

5. Cross-Functional Collaboration :

6. Budget & Performance Monitoring :

7. Limited Segment Marketing Strategy & Execution :

Qualifications & Requirements :

The estimated salary range for this role based in Illinois is between $114,100 - $142,100. This role is eligible to receive a variable annual bonus based on company, team, and individual performance per bioMerieux's bonus program. This range may differ from ranges offered for similar positions elsewhere in the country given differences in cost of living. Actual compensation within this range is determined based on the successful candidate's experience and will be presented in writing at the time of the offer.

In addition, bioMrieux offers a competitive Total Rewards package that may include :

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