Senior Manager, Marketing Operations & Automation

Senior Manager, Marketing Operations & Automation

Location : Miami, Phoenix, Seattle, San Francisco, Toronto

Reports to : VP Acquisition & Lifecycle Marketing

Team : Acquisition & Lifecycle Marketing

About the Role

This is Opendoor's automation architect role-you'll be the force-multiplier that enables a lean, AI-powered marketing team to punch far above its weight. Your job is to eliminate manual work, implement AI tools across the organization, and build the infrastructure that lets our team operate at 2-3x productivity while driving better results.

You'll eliminate manual work and build the technical infrastructure that lets a lean team manage millions in marketing spend and manage personalized lifecycle campaigns across the funnel. That means : automated dashboards and reporting, AI-powered creative testing and personalization, bulletproof conversion tracking (GTM, CAPI) and targeting, and a streamlined tech stack. You'll implement AI tools, build automation workflows, and ensure every system is optimized for speed and accuracy.

What You'll Do

1. AI & Automation Implementation

• Implement and train team on AI tools for content creation, ad copy, email personalization, and creative production (e.g., Copy.ai, Jasper, Midjourney)
• Build automation workflows across marketing operations using Zapier, Make, n8n, or custom solutions
• Automate repetitive processes : campaign QA, broken link checks, UTM tracking validation, lead scoring / routing
• Scale AI-powered creative testing (goal : 100s of ad variants per month)
• Build AI email personalization engine for lifecycle campaigns

2. Marketing Analytics & Reporting Infrastructure

3. Event Tagging & Conversion Tracking

4. Marketing Tech Stack Management

What You'll Need

Technical Depth :

Marketing Operations Experience :

Mindset & Approach :

Bonus Points :

Compensation

The base pay range for this position is $128,800 - $177,100 annually, plus RSUs and bonuses. Pay within this range varies by work location and may also depend on your qualifications, job-related knowledge, skills, and experience. We also offer a comprehensive package of benefits including unlimited PTO, medical / dental / vision insurance, life insurance, and 401(k) to eligible employees.

About us.... Powering life's progress, one move at a time

Since 2014, we've been reinventing life's most important transaction with a new, simple way to buy and sell a home. The traditional real estate process is broken, and our mission is clear : build a digital, end-to-end experience that makes buying and selling a home simple and certain.

We're a team of problem solvers, innovators, and operators building the largest, most trusted platform for residential real estate. Whether it's starting a family, taking a new job, or making a life change, we help people move forward with confidence.

This work isn't easy, and it's not for everyone. But if you want to be part of a team that's tilting the world in favor of people who want to sell, buy, or own a home then you'll find purpose here.

Opendoor Values Openness

We believe that being open about who we are and what we do allows us to be better. Individuals seeking employment at Opendoor are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity or other protected status under all applicable laws, regulations, and ordinances. We collect, use, and disclose applicant personal information as described in our personnel privacy policies. To learn more, you can find the policy details for California residents here and for Canada residents here.

We are committed to assisting members of the military community in utilizing their skills at Opendoor. U.S. candidates are able to review your military job classification at MyNextMove.org and apply for positions that align with your expertise.

At Opendoor, we are committed to providing reasonable accommodations throughout our recruitment processes for candidates with disabilities, pregnancy, religious beliefs, or other reasons protected by applicable laws. If you require assistance or a reasonable accommodation, please contact us at TAops-accomodations@opendoor.com.