Senior Director of Integrated Marketing

Senior Director Of Integrated Marketing

The mission of Crystal Bridges Museum of American Art is to welcome all to celebrate the American spirit in a setting that unites the power of art with the beauty of nature. Founded by philanthropist and arts patron Alice Walton, Crystal Bridges is a public non-profit charitable organization.

The Momentary is a contemporary art space that opened to the public on February 22, 2020, in downtown Bentonville, Arkansas. The Momentary is a venue for the music, art, and food of our time, and a catalyst for creativity and economic vitality. An extension to Crystal Bridges, the Momentary is a 'living room' where community gathers to be inspired, connected, and joyful.

The Senior Director of Integrated Marketing is a strategic and hands-on marketing leader responsible for connecting brand strategy, campaign planning, and channel execution to drive awareness, engagement, and reputation for Crystal Bridges Museum of American Art and The Momentary.

This role serves as the central connector between institutional priorities and audience engagement, translating goals into integrated marketing campaigns across paid, owned, and earned channels. The Senior Director leads teams spanning campaign strategy, social media, email, and marketing operations, ensuring Crystal Bridges' storytelling is cohesive, data-informed, and audience-centered.

Principal Responsibilities :

• Serve as the strategic architect for Crystal Bridges' integrated marketing framework uniting audience insights, campaign planning, and performance measurement.
• Translate institutional priorities into clear, actionable marketing strategies that advance awareness, engagement, and reputation.
• Partner closely with the CMO to align marketing performance with organizational KPIs : Reach, Revenue, and Reputation.
• Collaborate with Creative and Digital teams to ensure marketing strategies are supported by strong storytelling, design, and digital experiences.
• Guide the development of audience segmentation and insights to ensure campaigns are relevant and measurable.

Team & Cross-Functional Management :

Channel & Campaign Integration :

Operational Excellence & Performance :

Qualifications and Skills :

Success Looks Like :

Physical Demands and Work Environment :

All offers of employment are contingent on your successful completion (where permitted by state law) of a confidentiality agreement and background check. In addition, you will need to provide proper identification verifying your eligibility to work in the United States.

Crystal Bridges is an equal opportunity employer committed to building and maintaining a workplace that is free of discrimination and harassment of any kind. We encourage all qualified applicants to apply. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.