Director of Growth Marketing

Director Of Growth Marketing

Vic.ai has been pioneering the use of AI to digitally transform accounting and finance processes to improve productivity, decision-making, and ROI for more than six years. Vic.ai addresses the most manual and inefficient task in accounting invoice processing to improve its speed and scalability, ultimately enabling customers to reinvent their accounts payable operations and improve financial management. By processing over half a billion invoices with up to 99% accuracy, Vic.ai has helped 10,000+ customers achieve nearly $188 million in cost savings and 6 million hours in time savings.

We're a Series C-funded company and are fortunate to have some renowned investors and partners : Costanoa Ventures, Cowboy Ventures, Notable Capital, and ICONIQ Capital.

Role : Director Of Growth Marketing

We are seeking a dynamic and innovative Director of Growth Marketing with a proven track record in B2B demand generation and growth marketing, particularly in scaling companies from $10MM to $50MM+ in revenue. As the leader of the demand generation function, you will own the vision for lead generation, nurturing strategies, and pipeline acceleration across various marketing channels, while leveraging AI technologies to drive growth at scale.

Reporting directly to the Senior Vice President of Marketing, you'll be responsible for delivering scalable, integrated marketing programs that drive measurable business results. You will design, manage, and optimize multi-channel marketing campaigns, including SEM, email marketing, retargeting, social advertising, and partner co-marketing. Your expertise in strategic planning, data analysis, and leadership will enable the ability to execute campaigns that deliver qualified leads, increase brand awareness, and maximize ROI.

What you'll do :

• Demand Generation Strategy : Own and drive the overall demand generation strategy, including lead generation, ABM, online campaigns, and partnerships, ensuring a steady flow of qualified leads that align with our revenue goals.
• Growth Marketing & Experimentation : Develop and execute growth marketing initiatives with a focus on experimentation, using data-driven tactics to optimize performance and scale results.
• Scaling Revenue : Implement marketing strategies that support scaling the company from $10MM to $50MM+ in revenue, with a focus on customer acquisition, pipeline acceleration, and ROI optimization.
• Selling to the Office of the CFO : Build and execute campaigns that directly address the needs and pain points of the CFO and finance leaders, positioning our AI platform as the go-to solution for automating financial processes.
• AI-Driven Marketing : Leverage AI technologies to scale marketing efforts, optimize performance across channels, and create efficiencies in lead generation and conversion.
• Funnel Optimization : Collaborate closely with Sales, Product, and Customer Success to optimize the customer journey, increasing conversion rates at every stage of the funnel.
• Cross-Functional Leadership : Align marketing initiatives with overall company objectives and partner with key internal stakeholders to ensure consistency and execution excellence.
• Innovative Campaigns : Lead the creation of differentiated campaigns that position us as thought leaders in AI-driven back-office solutions for CFOs and finance teams.
• Budget Management : Oversee the demand generation budget, ensuring high ROI and strategic allocation of resources.

What you'll need :

What you'll get in return :

Vic.ai is proud to be an Equal Employment Opportunity employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. At Vic.ai, we value humility and authenticity and we encourage our employees to bring their original, best selves to work.

As a team member, you will receive :

The base annual salary range for this position is specific to the United States and ranges from $150,000 - $170,000. The actual annual salary paid for this position will be based on several factors, including but not limited to : internal equity, skills, prior experiences, work location, training, company needs, and current market demands. The annual salary range for this position is subject to change and may be adjusted in the future. This position may also be eligible for salary increases, bonuses, equity awards, and benefits.