Head of Performance Marketing

Head Of Performance Marketing

Mindbloom is on a mission to transform lives to transform the world. Founded in 2018, Mindbloom is the #1 trusted brand in psychedelic therapy. Today, we're the first and largest national provider of ketamine therapy for depression, anxiety, and PTSD. Our product is the most clinically effective and premium client experience by far, all while being affordable to everyday Americans, 100% from the comfort and convenience of home. Every day, we hear stories of transformation from clients like Leslie, "I suffered from crippling anxiety, depression, and became treatment-resistant. I tried Mindbloom out of literal desperation. Ketamine therapy has changed my life perhaps even saved it". 300,000+ treatments per year. 38 states reaching 86% of Americans. The next generation of psychedelic medicines, including MDMA and psilocybin.

The team that you build is the company you build. Mindbloom is an intense, mission-obsessed, and fun environment. We might take our work a little too seriously, but never ourselves. Clients come first, and we hold a high bar for talent and performance. If you're looking to play on Easy mode, this is not for you. All Bloomineers are voracious learners, fiercely committed to becoming the best in their craft. Relentless drive is the baseline because lives are on the line, and anything less than excellence is failure.

Our Founder and CEO, Dylan Beynon, is a 3X founder building world-positive companies (1 exit and 2 healthcare category leaders with hundreds of millions raised). Our Medical Director, Dr. Leonardo Vando, is a pioneer in psychedelic therapy. Our seasoned leadership team hails from household-name startups. We're backed by Tier 1 investors, including Kleiner Perkins, 8VC, and Founders Fund.

We don't just transform our clients' lives we transform our Bloomineers' lives too, through a culture of freedom and responsibility. Remote-first from founding. Asynchronous-oriented. Rigorous and writing-based. Our CEO won the Tony Hsieh Award for building an innovative and transformational culture, and we're consistently honored in employer awards like LinkedIn's Top 50 Startups. Our core values : Practices Intellectual Honesty, Makes Exceptional Decisions, Cultivates Wholeness, Focus.

Role

As Head of Performance Marketing, you'll literally transform and save lives by building an AI-driven acquisition engine that fuels Mindbloom's next stage of growth, combining creative innovation, data-driven investment, and disciplined CAC management. By transforming how we reach and inspire new clients, you'll directly help millions of people access safe, effective, and transformational mental health care. Accelerate access to transformative care by doubling net-new clients in 6 months and 5x'ing in 18. All while driving sustainable growth that brings life-changing treatment to more people, faster. Build a high-velocity creative engine from the ground up, delivering 8-12 new concepts each month and uncovering the messages, formats, and visuals that compel action and inspire healing. Own new channel discovery and validation, launching a prioritized testing roadmap and converting high-signal experiments into acquisition engines that meaningfully expand access to life-changing care.

Sound Like You?

Mission-Obsessed : You have firsthand experience with altered states of consciousness. Pride of Craft : You live and breathe performance marketing; you constantly study other brands, dissect what performs, and learn from a network of top peers and mentors to stay at the frontier of paid acquisition. Consumer Psychologist : You apply principles of consumer psychology, persuasion, and storytelling to every stage of the buyer's journey. You uncover what drives belief, hesitation, and decision-making, and turn those insights into creative, messaging, and funnels that move prospects from curiosity to commitment. Channel Builder : You design and run scrappy but signal-rich experiments to identify new scalable channels. You know how to structure the minimum viable test including budget, creative, and targeting to quickly scale or kill. Data-Driven Investor : You own the economics of acquisition end-to-end using data, attribution, and judgment to drive efficient, scalable growth. You continuously evaluate channel and creative performance, triangulating across data sources to see true ROI, and reallocating spend dynamically. You test boldly, scaling high-conviction bets, and maintaining CAC and payback discipline. World-Class : Fiercely committed to becoming the best at your craft. AI-First : You harness AI like a superpower, blazing new trails, building faster, and expanding what's possible. High Agency : You don't wait for the future you build it now with clear thinking, bold action, and unstoppable ownership.

Interview Process

Recruiter Phone Screen. Async Role Alignment. Hiring Manager Interview. Tech Deep Dive. Career Story Interview. Focused Team Interviews. Reference Calls.

Benefits

Psychedelic Therapy : 90% off Mindbloom for you and 40% off for your family. Fully Remote : More freedom, flexibility, and deep work than you've ever experienced. Culture : Annual company retreat and department offsites. Time Off : Take what you need vacation and parental leave policy. Insurance : Medical, dental, and vision insurance. Retirement : Employer-sponsored 401k plan. Given Mindbloom's funding and size, we heavily value the potential upside from equity in our compensation package. The estimated annual salary range for this role is $160,000 - $220,000 USD. The actual base salary may differ based on your current level of job-related skills and experience, and on market data changes. Total compensation for this role may vary depending on equity, sales incentives (for sales roles), and benefits elected.