SHI Communications & PR Manager
The SHI Communications & PR Manager is a passionate storyteller responsible for developing and implementing strategic communication strategies that amplify the SHI Services and Stratascale brand, engaging internal and external stakeholders. They will be responsible for shaping the internal and external communications strategy for SHI Services and Stratascale, bringing new ideas and innovation solutions from ideation to execution. Key responsibilities include the development and delivery of team member communications across multiple channels (email, intranet, etc.) as well as executive-level communications. Additionally, they will oversee day-to-day management of the SHI Services and Stratascale PR program, driving increased share of voice. The ideal candidate is an experienced writer, strategic thinker, and a proactive collaborator who thrives in a fast-paced, tech-driven environment.
Include, but are not limited to :
- Drive the strategic communications strategy for SHI Services and Stratascale, implementing tactical plans that help shape the corporate narrative both internally and externally.
- Raise internal awareness of SHI Services / Stratascale initiatives and programs by developing relevant, timely, and engaging content including email copy, newsletters, and company announcements.
- Work with cross-functional teams and department leaders to develop and implement communication strategies, procedures, and processes.
- Ensure all communication pieces align with the SHI Services / Stratascale brand and adhere to existing guidelines.
- Lead day-to-day communication activities : develop and maintain editorial calendar.
- Manage the SHI Services / Stratascale corporate intranet in coordination with department leaders.
- Support executive communications and the coordination of public appearances for company executives.
- Partner with creative team to develop content and copy for digital displays located in Stratascale headquarters.
- Support and expand the SHI Services / Stratascale PR program.
- Serve as the key liaison between PR agency and SHI Services / Stratascale.
- Manage / field PR inquiries, coordinating interviews and media appearances with identified spokespeople.
- Create public relations content such as press releases, bylines, and interview briefs.
- Track PR placements and deliver monthly reports with support from agency partner.
- Monitor SHI / Stratascale SOV and brand reputation.
- Organize media events and press activities.
- Collaborate with executive leadership to develop and grow Stratascale community programs designed to enhance engagement within the Charlotte market.
- Develop and maintain a database of community contacts, partnerships, and collaborations.
- Serve as point of contact for community contacts.
- Coordinate the participation of Stratascale executives and team members in community events.
- Partner with field marketing to activate community sponsorships.
- Collaborate with marketing team members to create content when needed.
- Lead the submission of company award applications including content curation, application writing, and milestone tracking.
- Identify and share communication trends and strategies that can increase company outreach and enhance employee engagement.
- Track and report on communications performance, setting clear KPIs and objectives for both internal and external communications activities and channels.
- Assist with the development and implementation of marketing communications strategies for SHI Services / Stratascale and other duties as assigned by the Vice President of Marketing.
Behaviors and Competencies :
Strategic Thinking : Can analyze situations and can lead the development and execution of strategic initiatives.Detail-Oriented : Can manage complex tasks or projects, identifying errors or inconsistencies, and ensuring all details are addressed, necessary corrections are made, and quality is maintained.Communication : Can effectively communicate complex ideas and information to diverse audiences and can facilitate effective communication between others.Teamwork : Can lead a team effectively, facilitating cooperation, sharing information, and ensuring that all team members are able to contribute to their full potential.Collaboration : Can proactively seek out diverse perspectives, facilitate open communication among team members, and drive toward consensus and action.Willingness to Learn : Can regularly integrate new skills and knowledge into daily work and is open to feedback and making changes accordingly.Self-Development : Can actively seek feedback and use it constructively for personal growth.Relationship Building : Can proactively seek out opportunities to expand networks, initiate collaborations, and contribute to team cohesion.Problem-Solving : Can proactively identify potential problems, initiate preventive measures, and propose and contribute to innovative solutions.Project and Goal Focus : Can optimize resources and efforts to ensure project goals are met efficiently.Results Orientation : Can set challenging goals for their team and lead them to achieve these goals, demonstrating a consistent track record of results.Skill Level Requirements :
Skilled in strategic planning and implementation. - IntermediateExperience in utilizing current marketing channels and techniques to effectively reach and engage target audiences. - IntermediateThe ability to effectively utilize software and platforms that are commonly used in the industry to analyze market trends, forecast sales, and drive business growth. - IntermediateOther Requirements :
Completed Bachelor's Degree in strategic communications, journalism, marketing, or a related fieldAt least five (5) years of experience in corporate communications, public relations, marketing communications, or a related roleExperience in marketing preferredDemonstrated experience developing compelling communications strategies and the ability to drive employee engagement through clear, consistent messagingExperience writing, editing, and publishing press releases including the use of wire services or distribution platforms like PR Newswire or BusinessWireWorking knowledge of AP Style and a documented history of the ability to write compelling content for internal and external audiencesWorking knowledge of Microsoft SharePoint and AppspaceFamiliarity with WordPress for content management and publishingExperience leveraging a marketing automation tool (e.g. HubSpot, Marketo, MailChimp) to build and manage email communicationsThe estimated annual pay range for this position is $95,000 - $125,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.
Equal Employment Opportunity M / F / Disability / Protected Veteran Status