Marketing Specialist

Marketing Specialist

Best People + Right Culture. These are the driving forces behind JE Dunn's success. By hiring inspired people, giving them interesting and challenging work, enabling them with innovative tools, and letting them share in the company's rewards, we've found a sustainable way to grow in our industry for the last 100+ years. Our diverse teams around the country strive to enrich lives through inspired people and places everyday, and we need inspired people like you to join us in our pursuit of building perfection.

The Blue Hat Marketing Specialist will coordinate and implement marketing activities including brand management and multi-channel marketing and communications strategies for Blue Hat, an independent brand and strategy trade partner to JE Dunn Construction. This position will be responsible for maintaining marketing data and providing direct support to department needs associated with project opportunities, events, branding, programs, and other tasks as needed. This position will also provide support for proposals and presentations under tight deadlines. All activities will be performed in support of the strategy, vision and values of Blue Hat and JE Dunn.

Autonomy & Decision-Making : Follows directions and refers all exceptions to supervisor. Career Path : Senior Marketing Specialist.

Key Role Responsibilities - Core

MARKETING FAMILY - CORE

Provides support for strategic marketing and communications for national and regional initiatives.

Supports the national brand as a brand ambassador, following brand governance and aligning marketing materials and pursuits with the appropriate messaging, aesthetic, tone, and voice.

Manages online presence for the Blue Hat brand through all social and digital media applications.

Writes and inputs digitally facing content for internal and external communications.

Prepares, including developing content, proofing, and editing requests for proposal and qualification responses.

Produces presentation materials and deliverables for internal purposes and project pursuits.

Maintains accuracy of marketing information within the CRM system, which includes internal personnel resumes, external contact records, project records, and knowledge database.

Creates unique marketing collateral for Business Development and internal departments as requested, ensuring corporate identity is maintained.

Plans, coordinates, or attends events such as trade shows, conferences, client events, and in-house planned activities.

Prepares, including writing, proofreading, and editing award submissions.

Gathers competitive information and market research to review industry trends and produce effective narratives to effectively market Blue Hat.

Researches the organizations competitors and provides analysis.

Supports the development and distribution of the national and regional content calendar, including social media, website, and editorial opportunities.

Partners with corporate communications on events or projects for internal or external press releases, internal newsletters, company intranet, etc.

Manages the ordering process for all branded merchandise through approved promotional vendors.

Manages and maintains the Blue Hat marketing budget across all Blue Hat locations.

Demonstrates commitment to the highest standards of client satisfaction by displaying courtesy and sensitivity and responding promptly to client needs, recognizes and acts upon service opportunities.

Manages difficult or emotional client situations promptly and efficiently.

Has responsibility for project and company photography.

Knowledge, Skills & Abilities

Ability to perform work accurately, completely, and in a timely manner

Communication skills, verbal and written

Ability to follow-up on inquiries in a timely manner

Proficiency in MS Office

Proficiency in Adobe InDesign or other Adobe Creative Cloud Software

Advanced organizational skills

Ability to deliver quality through attention to detail

Ability to learn and use a variety of software, tools and systems to meet business needs

Ability to solve complex problems quickly and effectively

Ability to work in a collaborative, fast-paced and deadline-driven environment

Ability to prioritize multiple projects

Demonstrated ability to be proactive and resourceful

Ability to inspire a sense of team in the work environment

Ability to build relationships and collaborate within a team, internally and externally

Education

Bachelor's degree in marketing, journalism or related field (Preferred)

In lieu of the above requirements, equivalent relevant experience will be considered.

Experience

2+ years marketing, communications or public relations experience (Preferred)

Working Environment

Must be able to lift up to 10 pounds

Typically travel is not required

Normal office environment

Frequent activity : Sitting, Viewing Computer Screen

Occasional activity : Standing, Walking, Reaching above Shoulder

Why People Work Here

At JE Dunn we offer our employees an inspired place to enrich their life and the lives of those around them. Building on our rich history, our employee owners are shaping the future of JE Dunn. In our team-focused environment we do life together and are generously rewarded for our efforts.

For more information on who we are, click here.