Marketing Analyst

Marketing Analyst Job Duties : Provides actionable overall market and customer insights to address key strategic questions.Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development / automation of regular reports.Analyzes external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools.Evaluates customers’ online behavior and provide insights and recommendations for further enhancements to the guest experience.Analyzes A / B and Multi-variate tests, communicate results and provide recommendations.Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.Advises other marketing functions (e-commerce / website, online / offline advertising, brand, product development) as the knowledge owner for customer and market data.