Digital Campaign Manager - UPBrand

Job Description

Job Description

Salary :

UPBrand is a full-service branding and digital agency. We are all about helping clients define and own their authentic position in the marketplace across the entire customer journey.

We are seeking a smart and savvy Digital Campaign Manager to join our growing team and contribute to the seamless execution of digital marketing campaigns and projects for a diverse range of clients.

As a key player on our Digital team, you will be responsible for managing the end-to-end process of digital campaigns, ensuring flawless execution and delivering measurable results.

As a Digital Campaign Manager, you will be responsible for :

Campaign Strategy and Execution :

• Develop and implement comprehensive digital marketing campaigns across various platforms such as Facebook, Google Ads, Instagram, Pinterest, LinkedIn, and more.
• Define clear campaign objectives, identify target audiences, and create effective segmentation strategies to maximize campaign impact.
• Gather campaign data from various sources to facilitate monthly reporting.

Conversion Tracking and Optimization :

Set up and manage conversion tracking using tools like Google Tag Manager to ensure accurate measurement of campaign performance.

Continuously optimize campaigns based on data and insights.

Paid Advertising Management :

Set up, launch, manage and optimize paid digital advertising campaigns, including budget allocation and bid management.

Performance Analysis and Reporting :

Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for ongoing optimization.

Ensure campaigns meet or exceed key performance indicators (KPIs).

Collaboration with Cross-Functional Teams :

• Work closely with internal teams, including Brand Management, PROPS (Production & Operations) and Creative to align campaigns with overall business goals and ensure seamless execution.
• Collaborate with the PROPS team and Digital team to ensure flawless execution of all digital projects within specified timelines and budgets.
• Conduct daily check-ins across campaign platforms, monitoring budgets and performance, and escalating concerns to the Digital Strategist.

Stay Informed on Industry Trends :

Stay up-to-date with industry trends and emerging digital marketing technologies. Proactively identify and test new platforms and strategies to enhance campaign effectiveness.

Qualifications :

• 2+ years of professional experience in a Digital Campaign Management role (Agency experience preferred).
• Possess or willing to obtain a Google Tag Manager (GTM) and Google Analytics 4 (GA4) certification.
• Experience working with Google Ads, Meta Ads and Microsoft Excel / Google Sheets.
• Lead generation and full funnel marketing experience.
• Excellent attention to detail and organizational skills.
• Strong ability to multi-task and prioritize in a fast-paced environment.
• Self-starter with a desire to self-motivate and meet strict deadlines.
• Solution-oriented mindset with the ability to quickly identify alternatives.
• Effective verbal and written communication skills.
• Openness to feedback and willingness to adjust accordingly.
• Alignment with UPBrand’s core values and ethos.

Nice to Have

• Experience with Supermetrics, Basecamp, WordPress, SharpSpring or CRM platforms
• Advanced knowledge of Excel and Google Sheets.

Education :

Bachelor’s degree in Marketing / Advertising, Communications, or Business, preferred.

Why work at UPBrand?

Discover a workplace revolution at UPBrand, where our hybrid work model seamlessly blends flexibility and collaboration. Enjoy the freedom to shape your workday, combining the best of remote and in-office experiences.

Embrace a culture that values work-life balance, empowers your productivity, and fosters a dynamic, inclusive environment.

UPBrand offers competitive salaries and a benefits package which includes :

• Medical, Dental, and Vision Insurance
• 401(K) Retirement Savings Plan
• Company-paid Life Insurance and Long-Term Disability.
• Voluntary Life Insurance, Accident Insurance, and Short-Term Disability
• Paid Time Off and Company Paid Holidays

UPBrand