Direct Response TV Media Buyer Job at Property Leads, LLC in San Francisco

Direct Response TV Media Buyer

Location : Remote (U.S. preferred)

About Property Leads

Property Leads is a fast-growing performance marketing company revolutionizing lead generation for real estate investors. We deliver high-quality, motivated seller leads to real estate professionals using data, creative, and media arbitrage at scale.

Role Overview

We’re hiring a Direct Response TV Media Buyer to own national linear cable TV media buying . This is a hands-on, high-impact role focused on driving high-volume, low-cost leads at strong CPLs and ROAS.

You’ll be responsible for negotiating efficient buys with TV networks , identifying high-value inventory, managing campaign flighting and pacing, and working with our growth and analytics teams to measure and optimize performance.

We are not looking for a brand-focused planner. We want a DR buyer who lives for low CPMs, high frequency, and strong conversion rates. You should know how to find undervalued inventory, stretch every dollar, and get campaigns live quickly.

What You’ll Do

• Own media buying for national linear cable TV campaigns from end to end
• Identify, negotiate, and secure highly efficient DR inventory across cable networks and dayparts
• Optimize buys for cost-per-lead and ROAS , not just impressions or GRPs
• Coordinate with internal growth team to align buys with landing pages, creative, and call tracking
• Monitor pacing, air dates, clearance rates, and performance daily
• Manage relationships with TV networks, rep firms, and DR media sellers
• Test and scale new stations, programs, and formats based on performance
• Report on KPIs including spend, CPL, conversion rate, lead quality, and return on ad spend

Who You Are

Bonus Points

Why Join Property Leads?

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