Paid Media Specialist

Job Description

Job Description

Description : Position Overview

As a leading provider of commercial-grade site furnishings and traffic safety products, Barco Products is a fast-paced and growth-oriented company that rewards hard work, collaboration, and results. We are looking for a results-driven Paid Media Specialist to develop, execute, and optimize paid advertising campaigns across multiple digital platforms. In this role, you will be responsible for driving qualified traffic, generating leads, and achieving key performance sales and ROAS goals by leveraging your expertise in paid search, paid social, and programmatic advertising. You will collaborate closely with the marketing team and stakeholders throughout the organization to align campaigns with business objectives and unlock growth opportunities. This position requires an analytical mindset, strong project management skills, and the ability to thrive independently in a fast-paced environment.

Responsibilities

• Develop and implement paid media strategies across platforms including Google Ads, Microsoft Advertising, Meta (encompassing Facebook and Instagram), LinkedIn Ads, YouTube, Reddit, native, and programmatic channels.
• Manage day-to-day campaign operations including building, launching, monitoring, and optimizing campaigns to meet or exceed KPIs such as ROAS, CPA, and conversion rates.
• Maintain and manage Google shopping feeds in the Google Merchant Center.
• Work with the SVP of Marketing Strategy to ensure paid media strategies and campaigns align with business goals and objectives.
• Write compelling copy and collaborate with creative teams to produce engaging visuals aligned with brand guidelines to maximize paid media performance.
• Monitor and analyze campaign performance using analytics dashboards, including GA4, and make data-driven recommendations to refine strategies.
• Conduct A / B testing on ad assets, copy, and landing pages to maximize campaign effectiveness.
• Manage budgets and bids strategically to optimize return on investment (ROI).
• Formulate regular weekly / monthly reporting and communication on the status of campaigns, competition, new initiatives, budget pacing, and performance results to key stakeholders throughout the company.
• Stay current on industry trends, competitor activity, platform updates, and best practices to continuously improve paid media initiatives.
• Demonstrates strong time management skills by prioritizing tasks, meeting deadlines, and efficiently managing workload in a fast-paced environment.
• Other duties as assigned.

Benefits

IMPORTANT DETAILS :

Barco Products is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all qualified applicants for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We value the unique perspectives that every individual can bring to our team. We encourage applications from individuals of all backgrounds and experiences.

Requirements : Qualifications