Product Marketing Manager (Dallas)

We are seekinga Product Marketing Manager (Marketing Manager) to join our datacenterHawk team in Dallas, TX.datacenterHawk empowers people to make better data center real estate decisions by providing the most accurate and useful data center real estate information to the market.

In this role, you'll directly manage how our datacenterHawk products are marketed to the public. Reporting to the Sales Director, you will be responsible for planning and executing multifaceted marketing campaigns to drive conversion and increase client retention. Were looking for a marketing professional whos equal parts creative, analytical, and innovative. If youre a dynamic and self-motivated professional who likes using your creativity to help create a strong marketing message that increases sales, wed love to have you as part of our team.

Primary duties and responsibilities

• Develop, execute and optimize marketing campaigns to drive growth, including : email marketing, direct mail, interactive / web marketing, sales webinars, telemarketing and advertising efforts (SEO, SEM, and social)
• Collaborate with internal teams including marketing, sales, events operations, editorial data services and web development
• Use reporting analytics tools to review, analyze, and optimize user experiences
• Collaborate on content generation to meet inbound organic traffic goals
• Contribute to the development of lead nurturing campaigns, including developing initial strategy, managing email and landing page creation, and sales communication
• Analyze ROI on marketing tactics and refine promotional plans on a continuous basis
• Track revenue and expenses to ensure budgetary goals are met

Additional responsibilities

Critical competencies

The individual

Qualifications