Company Description
Sundae School is a lifestyle brand with a mission to help people take a break. We have two brands under our umbrella, Sundae School and Sundae Flowers.
Sundae School designs wardrobe essentials that reinterpret Korean heritage for the modern world—made to slow the pace of life and help people feel at ease, confident, and true to themselves.
Sundae Flowers makes hemp edibles that help the world take a break—delicious, thoughtfully crafted moments of comfort, calm, and quiet joy.
Role Description
The Creative Strategy & Marketing Operations Manager will be the key owner of the strategic creative execution process across paid and organic channels, working directly with and reporting to the Marketing Director. This is a hands-on role where you translate data and insights into winning creative briefs, manage vendor and creative team workflows, and translate strategic vision into winning creatives.
Key Responsibilities
Creative Strategy
Take overarching marketing strategy, data, insights, and opportunities and translate them into compelling, conversion-focused creative briefs for both paid and organic channels. You understand what makes creatives perform well — not just on creative metrics, but business metrics.
Process & Vendor Management
Be the orchestrator between our internal teams, external creative partners, media buyers, and agencies. Keep everyone on time, on task, and prioritized. Move things through revision cycles quickly without sacrificing quality.
Connect Strategy to Execution
Own the translation of annual, quarterly, and monthly strategic frameworks and goals into actionable projects and tasks for relevant teams. You see the big picture and break it into clear execution plans.
Creative Problem Solver : Take needs and issues to solve from product and business heads and find creative marketing and operational solutions.
Paid Media Fundamentals
Deep understanding of conversion funnel optimization—CVR, ROAS, CAC, LTV—to inform strategy and creative direction across channels.
Qualifications
If you are a good fit, please e-mail your resume and cover letter to counselor@sundae.school
Creative Strategist • New York, NY, US