Marketing Specialist

What Makes a Honda, is Who makes a Honda

Honda has a clear vision for the future, and it’s a joyful one.

We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals. At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success.

We strive to be a company that serves as a source of “power” that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize “the joy and freedom of mobility” by developing new technologies and an innovative approach to achieve a “zero environmental footprint.”

We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.

If your goals and values align with Honda’s, we want you to join our team to Bring the Future!

Job Purpose

As a Product Specialist on the Honda Digital Marketing team, this position is responsible for the production, development, and maintenance of core sections of American Honda’s digital properties, including the Honda Automobiles, Honda Corporate, and Honda Racing websites. With over 60 million visits per year, these websites are primary sources of information for consumers, and core to AHM’s digital marketing strategy.

Key responsibilities include project management, production and development of compelling digital content to support AHM’s digital marketing strategy, including driving awareness, engagement and consideration of Honda vehicles, and converting upper-funnel shoppers into qualified leads.

Key Accountabilities

Manage key model landing pages, content / asset updates, website maintenance activities to support vehicle launches, sales promotions and brand initiatives, ensuring that launch strategy, business requirements and KPI goals are effectively communicated to agency partners, and that the brand is portrayed in the most compelling way possible.

Collaborate with internal Divisions (e.g., CX, IT, Sales, Service), Departments (e.g., Advertising, PR, Product Planning, Social Media), and third-party agencies, to support key brand initiatives and business objectives, ensuring content accuracy and proper representation on the website.

Support digital marketing team in managing workflows and identifying opportunities to enhance operational efficiency, speed up decision-making, and reduce delays through effective use of project management tools, marketing technologies, and cross-functional collaboration.

Conduct User Acceptance Testing (UAT) of all content updates and site enhancements to ensure successful launch with minimal defects.

Provide content authoring and project management support to Digital Marketing team.

Manage digital marketing projects in Jira. Ensure that project requirements are clearly documented, tasks and dependencies are tracked, and timelines and resources are aligned with business objectives. Manage project lifecycle to ensure timely delivery within budget and while supporting teams in tracking progress.

Manage content calendar to support timeline website updates.

Support website personalization strategies to enhance user experiences and drive conversions. Support digital transformation initiatives, ensuring that personalized, data-driven strategies are integrated across digital platforms to meet business goals.

Qualifications, Experience, and Skills

Bachelor’s Degree in relevant field

Minimum 0-2 years in a digital marketing, website management, email marketing, marketing communications or similar field. Auto experience or interest is a plus

Strong project management skills, able to take on multiple projects simultaneously

Strong communication skills, able to effectively collaborate with inter-departmental teams and agencies to achieve project objectives

Strategic mindset with high attention to detail

Agency experience or Agency / vendor management skills

Understanding of UX / UI design principles is helpful Understanding of website development and content management tools a plus (hands-on experience not required, but helpful)

Content Management System (CMS) experience a plus

Familiarity with SEO / SEM, digital media a plus

Familiarity with web analytics and performance optimizations

Knowledge of Adobe Analytics helpful

Familiarity with Agile project framework a plus

Flexibility and adaptability

Working Conditions

Dynamic, high-performing, fast-paced office environment, no notable physical requirements.

Hybrid / remote work schedule, with ability to come on site as needed.

What differentiates Honda and make us an employer of choice?

Total Rewards :

Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.)

Paid Overtime

Regional Bonus (when applicable)

Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)

Paid time off, including vacation, holidays, shutdown

Company Paid Short-Term and Long-Term Disability

401K Plan with company match + additional contribution

Relocation assistance (if eligible)

Career Growth :

Advancement Opportunities

Career Mobility

Education Reimbursement for Continued Learning

Training and Development Programs

Additional Offerings :

Tuition Assistance & Student Loan Repayment

Lifestyle Account

Childcare Reimbursement Account

Elder Care Support

Wellbeing Program

Community Service and Engagement Programs

Product Programs

Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.