AI GTM Analyst

AI GTM Analyst

Karbon is the global leader in practice management software for growth-minded accounting firms. We provide an award-winning, highly collaborative cloud platform that streamlines work and communication, enabling the average accounting firm using Karbon to save 18.5 hours per week, per employee.

We have customers in 34 countries and have grown into a globally distributed team, with our people based throughout the US, Australia, New Zealand, Canada, the United Kingdom, and the Philippines. We are well-funded, ranked #1 on G2, have a fantastic team culture built on our values, are growing rapidly, and making a global impact.

We are seeking an AI and LLM-powered GTM Analyst / Lead to transform our go-to-market operations by applying advanced AI techniques to uncover and optimize the biggest revenue levers across inbound, outbound, and CSQL channels. This role prioritizes AI-driven analysis of conversion ratios, improving one key metric at a time to compound gains across the funnel. Through LLM-powered time studies and predictive modeling, this role will reveal how GTM teams allocate time, what activities drive customer health, and where AI automation can accelerate pipeline performance. This is initially a 6-month full-time position.

Key Responsibilities

1. AI-Driven Funnel Analysis & Lever Optimization (Primary Focus)

• Use AI-powered data analysis and LLM-enhanced dashboards to identify the most impactful conversion levers across inbound, outbound, and CSQL funnels.
• Develop and test LLM-informed hypotheses to improve one ratio at a time (e.g., lead-to-opportunity or win rates).
• Collaborate with GTM and RevOps teams to operationalize AI-generated insights for measurable improvements.

2. LLM-Powered Time Studies (Primary Focus)

3. Predictive Signal Layer Creation (Secondary Focus)

4. Insight Automation with LLMs (Secondary Focus)

5. AI-Enabled Playbooks & Dynamic Collateral (Tertiary Focus)

Qualifications

Why Work at Karbon

The estimated base salary range for this role is :

$100,000 - $130,000 USD

Karbon embraces diversity and inclusion, aligning with our values as a business. Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single criteria. If you've made it this far in the job description but your past experience doesn't perfectly align, we do encourage you to still apply. You could still be the right person for the role!

We recruit and reward people based on capability and performance. We don't discriminate based on race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion, physical or cognitive ability, and other diversity dimensions that may hinder inclusion in the organization.

Generally, if you are a good person, we want to talk to you.

If there are any adjustments or accommodations that we can make to assist you during the recruitment process, and your journey at Karbon, contact us at people.support@karbonhq.com for a confidential discussion.

At this time, we request that agency referrals are not submitted for this position. We appreciate your understanding and encourage direct applications from interested candidates. Thank you!