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Strategic Growth Marketing Specialist
Strategic Growth Marketing SpecialistKeller Executive Search • Denver, CO, US
Strategic Growth Marketing Specialist

Strategic Growth Marketing Specialist

Keller Executive Search • Denver, CO, US
23 days ago
Job type
  • Full-time
Job description

Strategic Growth Marketing Specialist

Our client, a leading technology company with an international presence, is seeking a highly motivated and results-oriented Strategic Growth Marketing Specialist to assume full responsibility for marketing activities in the Americas region. This position is designed to significantly strengthen their U.S. market presence.

This role will be instrumental in driving measurable growth through e-commerce sales and lead generation while supporting the broader commercial strategy. The position requires a strategic thinker with strong operational proficiency, capable of executing integrated marketing programs that build pipeline, accelerate revenue, and enhance competitive positioning across the region.

As the Growth Marketing Specialist, you will have ownership of digital innovation, growth marketing, and e-commerce excellence. You'll work in an international team environment with visible partnership opportunities alongside sales, product, and executive leadership, directly influencing regional business strategy.

Key Responsibilities

E-Commerce & Digital Performance

  • Drive e-commerce sales growth through SEO / SEM, Google Ads, programmatic advertising, and CRO tactics
  • Optimize conversion funnels, conduct A / B testing, and maximize ROI and customer lifetime value
  • Manage digital merchandising, product launches, and regional promotional strategies

Growth Marketing & Lead Generation

  • Execute omnichannel campaigns across email, paid social, display, affiliate, and retargeting channels
  • Design automated nurture programs and account-based marketing (ABM) initiatives
  • Implement lead generation programs using content marketing, webinars, landing pages, and digital events
  • Utilize intent data and predictive analytics to qualify leads and optimize sales handoffs
  • Analytics & Performance Tracking

  • Track channel KPIs, attribution modeling, and cohort analysis for customer acquisition insights
  • Develop executive dashboards and reporting frameworks for digital performance visibility
  • Manage digital measurement infrastructure including GA4 implementation
  • Regional Marketing & Communications

  • Oversee ambassador, influencer, and regional communication programs
  • Guide content localization and adaptation for digital properties
  • Plan and coordinate regional trade shows, customer events, webinars, and sponsorships
  • Strategic Collaboration

  • Partner with regional sales teams to align marketing initiatives with pipeline goals
  • Conduct market research and competitive analysis using digital tools
  • Advise on pricing strategies, go-to-market readiness, and market positioning
  • Collaborate with product, IT, and global marketing teams on campaign localization
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