Vice President of North America Marketing

Vice President of North America Marketing

About the Company

Well-established personal care company

Industry

Consumer Goods

Type

Privately Held

Founded

1949

Employees

201-500

Categories

• Consumer Discretionary
• Consumer Goods
• Cosmetics

Specialties

Business Classifications

About the Role

The Company is in search of a VP, North America Marketing to lead the growth and development of its flagship brands. The successful candidate will be responsible for driving new customer acquisition, elevating marketing capabilities, and setting portfolio strategies that balance demand generation, innovation, brand strength, and profitability. This role demands a seasoned marketing leader with a full-funnel, CPG / Beauty / Lifestyle background, capable of blending blue-chip brand management with strong performance marketing skills. The VP will have full P&L ownership, a general manager mindset, and will be expected to collaborate closely with cross-functional teams to ensure the success of integrated marketing plans.

The ideal candidate will have a proven track record in portfolio growth, business performance, and innovation, and must be adept at shaping and influencing the marketing agenda. Key responsibilities include financial performance management, overseeing the marketing budget, and driving the innovation and growth agenda. The role also requires a leader with a strong foundation in brand marketing and general management, experience in regulated categories, and a background with global companies known for sophisticated brand management. The VP will be measured on brand equity, long-term health metrics, revenue, market share, and the success of innovation and merchandising initiatives. A collaborative partner with a growth mindset, the candidate should be adept at building and leading high-performing teams, managing agency and supplier relationships, and fostering a culture of excellence and innovation.

Hiring Manager Title

SVP, Marketing and GM, International

Travel Percent

Less than 10%

Functions