Marketing Director

Director of Omnichannel Marketing - Diptyque Americas

Diptyque - Luxury Fragrance House has established itself as one of the most renowned, leading fragrance houses within the luxury market today. Founded in 1961, the Maison is known for its mix of iconic scented candles, personal fragrances, bath and body products, and home décor. Its flagship boutique is in Paris' 5th arrondissement at 34 Boulevard Saint Germain.

The Director of Marketing will develop and lead Marketing activations for Diptyque Americas. The role is responsible for successful activation of 360-degree marketing campaigns.

The Director of Omnichannel Marketing will lead a team of retail and wholesale marketers responsible for shaping and executing strategies across all client touchpoints, in-store and online. Key responsibilities include driving the marketing calendar, spearheading brand activations, managing budgets, and ensuring clear, consistent communication with internal stakeholders and global partners.

Responsibilities : Marketing :

• Leads omnichannel marketing team overseeing retail and wholesale trade marketing, including e-retail.
• Collaborates closely with the brand digital marketing team to ensure integration with digital strategies and budgets for a unified brand presence.
• Develop, manage and coordinate 360-degree marketing planning and execution for product launches including building and maintaining local marketing calendars, 360 plans, budgets, and activations in the Americas, in partnership with global marketing counterparts in Paris HQ.
• Champions cross-functional collaboration, ensuring that Marketing programs are integrated, strategically cohesive, and that business impact is anticipated and managed across channels.
• Communicate regularly to ensure all teams are working together toward common goals (e.g., milestones, timelines, key meetings)
• Drive focus door strategy with CMO and Head of Sales
• Drive project management excellence by establishing and leading key meetings, managing, engaging and driving partners, and identifying key decisions or conflicts to resolve outside of regular meeting cadence
• Build, manage and maintain Americas marketing budget vs actuals to ensure effective allocation of resources and cost optimization with an understanding of P&L implications; provide financial analysis in the annual budget planning process to support annual strategic planning
• Partners closely with Retail, Wholesale, and E-Commerce commercial leaders to uncover opportunities, address challenges, and deliver impactful marketing solutions
• Set up standard and ad hoc go-to-market reporting as well as post-launch analysis and wrap reports. Strong orientation and expertise in product marketing; synthesize data across e-commerce, retail and wholesale. Leverage this analysis to determine effectiveness of in-market campaigns and make optimization recommendations.
• Develop and deliver market presentations to key accounts, with proactive and consistent follow up with the accounts about in-store and digital activations, including e-retail and key account consumer insights
• Maintain and analyze competitive intelligence, pricing, marketing trends, trade and channel levers, and profitability to optimize marketing plans to maximize ROI
• Ensure consistency of brand equity and positioning across all channels by ensuring consistency across all client touchpoints
• Define the POSM strategy in partnership with the commercial teams
• Challenge POSM forecasts from line owners; take a data-driven approach to sampling strategies
• In partnership with finance, track POSM consumption and ROI
• Ensure brand voice and brand standards are upheld across all marketing activations across the Americas
• Ensure that campaigns and animations follow global guidelines; champion the creation of effective digital assets
• Set and manage annual pricing, aligning with commercial regional partners and HQ.
• Manage Hotel Amenities program in partnership with global HQ and collaborating with the Americas corporate sales team.
• Co-lead annual Brand Summit with Retail Operations, and lead all marketing aspects related to the brand summit to ensure a successful event
• Drive and implement ad Hoc projects as relevant (or as needed).

Leadership

Requirements and Qualifications :

Salary Rate $140,000 to $160,000