MKTG302 : Email marketing

Email Marketing Specialist

This is a pro-bono volunteer position.

JerseySTEM is seeking an experienced Email Marketing Specialist to join our team. In this role, you will play a crucial part in our mission to provide STEM education to underserved middle school girls by effectively managing our email marketing campaigns. If you have a passion for both marketing and education, and you're ready to make a positive impact, we encourage you to apply.

Responsibilities

• Plan, execute, and optimize email marketing campaigns to engage our audience and drive desired actions.
• Develop captivating and relevant email content, including copywriting and design, to ensure messages resonate with recipients.
• Implement audience segmentation strategies to deliver personalized and targeted email campaigns.
• Conduct A / B tests on various email elements to refine content and increase campaign effectiveness.
• Utilize email marketing analytics tools to track and analyze campaign performance, making data-driven improvements.
• Oversee email list management, including maintenance, growth, and segmentation.
• Implement email marketing automation workflows to streamline processes and enhance engagement.
• Collaborate with cross-functional teams, including content creators, designers, and developers, to execute email campaigns successfully.

Qualifications