Social Media Specialist

Brief Description of Work :

The Social Media Specialist creates original text and video content, manages posts, and responds to JTA followers and patrons.

Works within the communications to maintain public awareness and confidence in our services. Stay up-to-date and well-versed in the latest digital technologies and social media trends.

Possesses excellent written and visual communication skills, articulates JTA's communication objectives creatively and impactfully to various audiences, and ensures high web traffic and customer engagement.

Essential Function(s) :

Foster a brand to the public that showcases the JTA mission in a relatable, authentic, and professional manner that fosters public awareness and credibility of the Authority.

Fosters and maintains online relations with patrons, key stakeholders, the transit industry, and Jacksonville businesses.

Collaborates cross-functionally across the JTA staff to ensure brand consistency.

Contributes to the communication strategy by leveraging social media to engage key audiences and stakeholders.

Contributes to the marketing strategy by leveraging social media.

Provides short-term and long-term forecasts and reports by directing research collection, analysis, and interpretation of social media market data.

Minimum Qualifications :

Bachelor’s degree in marketing or a related field or 8-10 years of related experience.

Ability to communicate with followers, respond to queries in a timely manner and monitor customer reviews.

Ability to oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout).

Ability to suggest and implement new features to develop brand awareness, like promotions and competitions.

Ability to stay up-to-date with current technologies and trends in social media, design tools and applications.

Proven working experience in digital marketing, particularly within the industry.

Preferred Qualifications :

Experience leading and managing SEO, and social media advertising campaigns.

Solid knowledge of website and marketing analytics tools Working knowledge of ad serving tools.

Experience in setting up and optimizing PPC campaigns on all major search engines.

Working knowledge of HTML, CSS, and JavaScript development and constraints.

Knowledge, Skills and Abilities :

Strong knowledge of social media trends

Excellent copywriting skills

Ability to deliver creative content (text, image and video)

Strong knowledge of emerging social media platforms and their potential use for JTA's communication strategy

Creating and maintaining audience relationships

Managing processes, programs and social media schedules

Self-motivated and patron-focused

Proficient in marketing research and data analysis

Familiar with financial planning and budgeting

Work Environment / Physical Demands :

The Social Media Specialist works within an office environment where the noise level is generally quiet, and will periodically work in and around JTA systems.

This role will be required to work nights, weekends, and he / or holidays depending on certain circumstances.

Physical demands may include :

Sitting and / or standing for prolonged periods.

Performing repetitive motion.