Platform Strategy Specialist (New York, NY)

Specialist, Platform Strategy

Join Chobani's mission to make good food for all as we continue revolutionizing the food industry. We're seeking a passionate Specialist, Platform Strategy to support growth initiatives across Chobani's platforms. This role will contribute to strategic projects that strengthen Chobani's position in various categories while expanding our reach to new consumers and occasions.

Platform Strategy & Brand Management

Contribute to the development of annual platform growth plans focused on driving household penetration and frequency within various categories.

Support the execution of the annual plan, helping to manage coordination with key stakeholders to ensure consistent messaging across touchpoints.

Monitor platform performance and help identify growth opportunities across existing product lines.

Consumer-Centric Campaign Development

Partner with internal teams (Creative, Comms, Shopper) and external agencies to support marketing campaigns that drive to growth outcomes.

Contribute to campaign development across paid shopper media, social, influencer partnerships, and experiential marketing.

Ensure all creative work authentically reflects Chobani's brand values and platform strategy.

Insights & Analytics

Analyze Nielsen and proprietary consumer data to uncover growth opportunities within various categories.

Partner with Consumer Insights on key workstreams to understand consumer drivers and inform growth strategies.

Help translate data findings into clear, actionable insights to build strong departmental perspective and drive alignment across the organization.

Required Qualifications

Bachelor's degree in Marketing, Business, or related field.

1-3 years of marketing experience, preferably in CPG food & beverage categories.

Strong analytical capabilities with experience using Nielsen, IRI, or similar syndicated data.

Proven ability to independently manage workstreams with limited oversight.

Passion for food, health, and wellness.

Skills & Competencies

Strong ability to dig into data to develop a point of view on implications for strategy.

Curiosity about how to creatively express functional attributes in a way that builds a brand.

Collaborative mindset with ability to thrive in a fast-paced, innovative environment.

Consumer empathy with ability to identify unmet needs and market opportunities.

Proficiency in marketing analytics platforms, social media tools, and Microsoft Office suite.

About Us

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short : making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafs nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals. Chobani uses food as a force for good in the world putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.

Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and / or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.

Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time off including : 120 hours of paid time off, 11 holidays, paid volunteer time off and military service leave. Compensation Range : $63,000.00 - $95,000.00, plus bonus.