SEO Product Manager

Company Description

Achieve is a leading digital personal finance company. We help everyday people move from struggling to thriving by providing innovative, personalized financial solutions. By leveraging proprietary data and analytics, our solutions are tailored for each step of our members financial journey to include personal loans, home equity loans, debt consolidation, financial tools and education. Every day, we get to help our members move their finances forward with care, compassion, and an empathetic touch. We put people first and treat them like humans, not account numbers.

Job Description

We are looking for a results?oriented, high?energy Product Manager with proven product management skills and a track record of driving business impact. This is a cross?functional leadership role that blends product management, SEO strategy, and growth experimentation. In this role, you will work closely with internal and external stakeholdersincluding technology teams, designers, content creators, and business partnersto define and deliver SEO initiatives and features that achieve measurable outcomes. The focus will be on cross?team collaboration, planning and executing key initiatives, with a solid understanding of the evolving search landscape and a desire to learnincluding Googles AI?driven SERPs, LLMs like ChatGPT, and emerging social platforms like TikTok and Reddit.

The ideal candidate will have strong SEO understanding, excellent project management skills, and the ability to learn quickly in a fast?paced environment. Youll lead strategic and technical efforts that drive organic growth across our portfolio of financial products and content assets. You will thrive in cross?functional collaboration and bring an entrepreneurial mindset to solving problems and identifying opportunities. Youll lead the charge in scaling brand and non?brand visibility, and adapting our growth engine for future search behaviors across web, social, and AI interfaces.

Key Responsibilities

Serve as product lead for SEO?related features and initiativescreating specs, tickets, and prioritizing engineering sprints

Own the end?to?end product lifecycle from ideation through launch, iteration, and optimization

Collaborate with engineering, design, content, analytics, and performance marketing teams to drive roadmap alignment

Incorporate SEO best practices into product development to enhance discoverability and engagement and oversee SEO experimentation and test architecture

Drive authority?building efforts through third?party content syndication, backlink outreach, and high?authority publishing

Define and track KPIs tied to traffic growth, ranking improvements to assess product success and inform future strategy

Gather and synthesize user feedback, market trends, and competitive insights to inform product decisions

Manage timelines, dependencies, and deliverables using proven project management methods

Partner with leadership to help shape the product strategy and the winning playbook for our financial software portfolio

SEO Strategy & Execution

Collaborate with SEO strategy team and own end?to?end execution, from roadmap planning to tactical rollout

Lead technical SEO initiatives in collaboration with engineering (crawlability, site architecture, Core Web Vitals, schema, canonicalization)

Apply SEO best practices to execute on on?page SEO (metadata, headings, keyword targeting) and off?page SEO (link acquisition, publisher outreach, citations)

Manage and evolve systems for content publishing, including editorial SEO standards and optimization for finance?specific SERP features (e.g., People Also Ask, Things to Know, Google Knowledge Panel)

Conduct cross?platform keyword research to guide content direction and maximize organic visibility

Use analytics tools to track performance, identify insights, and regularly report on channel growth, engagement, and ROI

Cross?Platform & AI Search Optimization

Design and implement a system for optimizing across traditional and evolving search ecosystems including Google and LLMs (e.g., ChatGPT, Perplexity, Claude)

Optimize for Google SGE / AI Overviews and AI?powered SERP elements, ensuring our brand earns visibility in structured snippets, PAA, and social mentions

Guide and prioritize production of video, Reddit content, and social forum engagement to support non?traditional organic visibility

Partner with growth and brand teams to align SEO with TikTok, Instagram, and other emerging social surfaces as discovery engines

Qualifications

2+ years recent experience in product management, with proven ability to drive measurable business results

Proven success in cross?functional product management, conversion testing, and brand / non?brand search growth

Solid understanding of modern SEOincluding SERP feature optimization, structured data, and LLM search integration

Experience working with or leading design and engineering teams on web products or SEO infrastructure

Familiarity with SEO tools (e.g., Ahrefs, SEMRush, Screaming Frog, GSC) and analytics platforms

Bonus : Experience with publishing on authoritative third?party finance platforms or PR?driven link building

Bonus : Background in managing influencer?led or UGC strategies tied to organic growth (Reddit, YouTube, TikTok)

Additional Information

Hybrid and remote work opportunities

401(k) with employer match

Medical, dental, and vision with HSA and FSA

Competitive vacation and sick time off, as well as dedicated volunteer days

Access to wellness support through Employee Assistance Program, wellness programs, and fitness discounts

Up to $5,250 paid back to you on eligible education expenses

Pet care discounts for your furry family members

Financial support in times of hardship with our Achieve Care Fund

A safe place to connect with other employees through our six employee resource groups

Hourly Range : $145,000 to $160,000 + bonus + benefits. This information represents the expected salary range for this role. Should you decide to make an offer for employment, well consider your location, experience, and other job?related factors.

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