Location : West Palm Beach, FL or Remote – if remote, willingness to travel 5-10 days / month
Reports to : Vice President of Marketing
Experience :
- At least 3-5 years of work experience, ideally with experience in DTC company marketing function.
- Experience working with paid digital marketing channels including Meta, Google, TikTok, YouTube, Pinterest.
- Experience working with Shopify merchant platform.
Roles & Responsibilities :
Marketing
Support VP of Marketing in marketing operations and strategy on the following :Marketing Strategy - setting calendar, schedule launches / promotions, markdown and promotional strategy and deployment.Assist on paid marketing operations and strategy - strategize and organize paid ad creative.Primary marketing channels of focus will include paid digital channels (Meta, Google, YouTube, TikTok, Pinterest), Email and SMS marketing (channels are subject to expand as the Company grows)Assist in photoshoot planning and logistics and day of assistance on set. Assisting in planning shoot content strategy with various paid and organic marketing and sales channels.eCommerce
Support VP of Marketing in eCommerce operations and strategy, including site merchandising strategy and maintenance. Includes PDP creation and maintenance and cross selling / upselling strategy and execution.Maintain and expand SEO across site.Ongoing effort to strategize and execute on site optimization tactics.