Product Manager, Member Engagement

Product Manager, Member Engagement

About Medical Guardian :

Medical Guardian is on a mission to empower older adults to live life without limits. As we evolve from a reactive PERS model into a connected, proactive digital health platform, seamless member engagement is at the core of our transformation. We're building experiences that not only support better outcomesbut that members want to interact with.

Role Overview :

We're looking for a creative and strategic Product Manager, Member Engagement to own the roadmap and execution of end-to-end engagement campaigns that leverage automation, AI, and behavior design to truly revolutionize how members interact with our solutions. In this role, you'll lead the development and optimization of intelligent, multi-channel engagement journeys that drive clinical adherence, product engagement, behavior change, and real member value. You'll be responsible for defining the engagement strategy, designing and testing campaigns, managing the engagement platform, and measuring performancewhile continuously evolving the experience based on data and feedback.

Key Responsibilities :

• Strategy & Roadmap
• Define and own the roadmap for all member engagement initiatives.
• Perform market, trend, and competitor analysis to identify innovation opportunities.
• Develop and iterate on strategies that drive adoption, sustained interaction, and health outcomes.
• Campaign Design & Optimization
• Design and test behaviorally informed campaigns that guide members through key engagement touchpoints.
• Leverage automation and AI to deliver personalized, timely, and relevant communications across channels.
• Use A / B testing, user feedback, and behavioral data to improve engagement rates and outcomes.
• Platform Ownership & Orchestration
• Oversee administration and optimization of the member engagement platform.
• Manage orchestration of campaigns across touchpoints (e.g., SMS, email, in-app, phone, etc.).
• Partner with CX, marketing, and clinical teams to ensure coordinated messaging and impact.
• Data, Insights & Impact
• Define and monitor KPIs related to engagement, campaign effectiveness, behavioral outcomes, and ROI.
• Translate insights into action, refining strategies and messaging to better serve member needs.
• Drive adoption and utilization of new features and engagement experiences.
• Innovation & Leadership
• Pioneer new ways of interacting with members through emerging channels and technologies.
• Serve as a thought leader on behavior change, engagement science, and digital member experience.
• Collaborate cross-functionally to embed engagement thinking across all areas of the business.

Qualifications :

What You Bring :